The reviews associated with your business are a known influencer of consumer trust.
The ratings from your Google My Business Listings can now be used to improve click-through-rates on your PPC ads.
By using location extensions, ratings from these listings will now show up beside ads on tablets and desktops.
This new feature has the potential to garner support for your business and improve the customer’s decision-making process. In the words of Google:
“Local ratings make your ads more useful to consumers searching for local information, and can improve your ad performance.”
According to a recent article in Search Engine Journal, the ability to get reviews to show up alongside an ad was previously restricted to businesses that met a minimum review and star rating requirement. This advantage is has now opened up to a wider range of AdWords customers.
The simple act of enabling location extensions may increase your CTR by as much as 10% and give you an edge over your competition.