Are you proving your ROI with actual data?
A shocking number of marketers are not taking advantage of the data at their disposal and are failing to track ROI. Accountability in marketing makes it vital to provide solid, measurable data that demonstrates the value of marketing investments and strategies and supports future campaign optimization.
Two types of marketers that should care about lead attribution are:
– Corporate Marketers
– Advertising Agencies and Publishers
In order for marketers to effectively establish ROI, the ability to accurately attribute accounts and leads is imperative. This is necessary for both internal information tracking and to provide data to clients.
Phone calls are a better lead source than web traffic and form fill-outs. In fact, 64% of businesses say phone calls are the best leads they receive according to BIA/Kelsey.
Call tracking gives marketers, agencies and business owners the opportunity to tap into valuable lead attribution data and pinpoint the ads, keywords, channels and marketing campaigns that are producing phone calls.
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[…] And guess what? An increase in close rates = an increase in marketing ROI. […]
[…] tracking will do you no good if you fail to use calls in your ROI calculations. For example, if you keep track of the leads you get every month/week/year and you fail to include […]