3 min read
There’s a stat stuck in my head. It made me rethink my Instagram marketing strategy.
A single hashtag can increase your post engagement by 12.6%. (Source)
12.6% is definitely not a number you can ignore.
One of the benefits of using Instagram for business is the reach it provides.
Furthermore, including hashtags is an excellent way of appearing in the searches of potential customers who do not yet follow your page. If a person searches a hashtag, all public posts with that tag will appear in their search result.
This is important because, since 2017, Instagrammers can follow hashtags directly. This means that they can find you even through your hashtags and not just by your brand name. All you have to do is use trending hashtags and make sure your Instagram Business account is public.
Wondering which are the best hashtags practices for business growth?
Look no further. Here are the eight easy tips to hit the bull’s eye of hashtagging!
Catchy, short hashtags go viral easily. People are more likely to remember and include them in their posts. Make hashtags with your brand name like #DentalCare or with a slogan like #FlossItOut. Emojitags # 🙂 are the simplest ones.
You can use up to thirty hashtags in an Instagram post, but it is advised to limit the number to ten.
A creative hashtag stays with the reader and he’s likely to use it himself. Eg, #ThrowBackThrusday or #TBT has over 428 million posts. (Source)
Innovate with words and highlight your positives in hashtags. Create seasonal hashtags like #CyberMonday or #BlackFriday or #ChristmasFashion. Make unique hashtags for contests and make participants use them.
A tool like Hashtagify can help you analyze a hashtag based on the metrics like popularity, recent popularity, month trend, week trend etc. You can also eliminate hashtags which are no longer relevant and are overused.
Remember that pictures appear when tags are searched and hence use quality pictures.
Though popular hashtags are searched more, they appear higher in the search results for a short while, owing to the huge number of posts they’re used in. Specific hashtags reach out to real connoisseurs. They add pizzazz and originality to your voice. Strike a balance between popular hashtags and unique ones. Experiment and know which are the most successful ones.
Your hashtags should correspond to the post on every level. Viewers can select ‘Don’t show for this hashtag’ if they find your post irrelevant to the tag. Instagram too, might block it for spammy behavior. Use relevant hashtags instead of just stuffing them. You’ll reach the targetted audience instead of a huge one. Note down your hashtags and alter them in each post for varied reach.
Follow your own hashtags to see the kind of posts which appear. You can then modify and choose yours. Lookout for common hashtags in your domain to improve your posts and hashtags. You can also search related ones for inspiration.
Tools like Hootsuite or Brand24 can help you analyze and engage the audience your tag receives, schedule and publish photos directly to Instagram, measure performance, and use the best combination of tags. Figure out what works best for you. According to an analysis by TrackMaven, posts with nine hashtags receive the most engagement. (Source)
A combination of the following 4 kinds of tags will extend the reach of your post.
You can also add goofy Instagram hashtags to pep it up! Eg #NotWhatYouThink.
Stories are a great way to maintain a rapport with your current audience. Use them to speak about your business events, important meets, and other milestones. You can use up to ten hashtags in an Instastory. They are great for gaining exposure and boosting your brand presence.
Alternatively, look out for the stories your brand has been tagged in. Include them on your page.
Benefits of using Instagram for business are numerous. Yet, how to increase Instagram followers is a question which grapples/haunts even the most successful of businesses and brands. But with the aforementioned steps, you can use hashtags for business growth. Plan your strategy and lookout for the most popular Instagram marketing hashtags. Create and popularise tags for your brand and domain and exploit the potential of this social media giant.