Before we jump into the top must-have website engagement ideas, let’s clarify a few things.
An effective website is all about page views, right?
Wrong. Of course, having a huge number of visitors to your site is a grand thing. But the time they actually stick around your website is equally important.
Did you know that between 70 and 96 percent of people who leave your website never return?
Being a marketer, one of your primary goals should be to convert these onetime visitors into customers. And you can’t achieve this goal if visitors aren’t sticking around your website. The longer visitors stay on your website, the more involved they will be. The more engaged they are, the greater the chance visitors will convert.
Do you want to increase the time a visitor spends on your site?
What can you do to make your visitors stay more than the first few seconds?
Here are 6 website engagement ideas to keep your visitors on your website longer and convert visitors into customers.
Most visitors decide in a few seconds whether or not they’re going to wait on a site. So you must show them quickly that they’re in the correct place and you can help them.
You may feel it’s a good website engagement idea to provide as much information as possible as quickly as you can. Try to resist that urge.
Avoid cluttering your web pages. When it comes to your website, go for simplicity and accuracy. Use a site title that instantly conveys your purpose while letting your viewers know how you can help them.
Every web page and blog needs to build trust. An excellent way to create credibility is to share your expertise and prove your company can solve visitors’ problems. And, the best way to do that is to load your site with educational content.
A blog is the best way to get users engaged with your website. According to the Content Marketing Institute (CMI), small businesses that have blogs get 126% more leads than businesses without a blog.
Either in the company blog or the resource section of the website, provide informative content like tutorials. With the billions of blogs, users quickly sift through fluff and stick with trustworthy sources. Consumers determine where to turn when they have questions or wish to learn something new.
Keep this in mind when structuring and updating your blog.
Besides blogs, create content that keeps people involved. Videos, infographics, and ebooks are great website engagement ideas. People have different learning styles, so generate multiple forms of content. Your end goal is to grab the attention of every potential prospect.
What if the most every website visitor leaves because they cannot find what they need?
Many websites are very difficult to navigate. If visitors can’t navigate, they get frustrated and leave. Poor navigation causes high bounce rates and lowers website user engagement. Simplify and re-organize your navigating structure, therefore, users can locate the page they want with little effort.
For example, the Threadsforthought.com website’s navigation menu has been arranged neatly. Visitors won’t get confused about where to see the latest arrivals or search for the products.
We are in a fast-paced world. Don’t put your visitors through the pain of having to wait a long time for your site to load. People are very busy and if they can’t get what they’re looking for immediately, they’ll leave.
The exceptional content in the world also won’t benefit your business if your visitors won’t wait for it to load.
Therefore, one of the most important things you need to do to keep your visitor on your site longer is to reduce the loading time on site. Nobody has the tolerance to wait for a slow web page to load, particularly if they’re browsing your site on a mobile device.
Wish to speed up your website? Check this video:
Adding a chat box to your homepage is a simple method for visitors to connect with you. They can have all their queries answered with ease, in real-time. No more waiting for an email reply or callback.
Approximately 82% of customers consider an immediate response as “important” or “very important” when they have a marketing or sales question. A full 90% say that an immediate response is just as important when they have a customer service question.”
The ability to engage with your visitors before they leave your site makes the chatbox a necessary customer service tool.
Include a name and photo in the chatbox, hence, users know they are chatting to a genuine, live person and not just an automatic robot. Also, when there is no one to monitor the live chat, be sure to mention that, by stating “Nobody is here right now but feel free to drop a message and we will get back to you soon!”
For example, SnapEngage has an attractive chatbox which includes the name and photo of the agent.
The most important step in building a sticky website is to understand who you are talking to.
Everything about your website, right from its color plan, font sizes to its contents and tone of voice, should talk to your target market. If your website tries to communicate to everyone on the planet, you will end up not engaging anyone in special.
Don’t be scared to be specific about the ideal customer you want to serve. In fact, the more specific you can be the better.
Whether you want your website visitors simply to contact you or to make a purchase, getting them to convert is not always simple. However, if you can use these website engagement ideas to keep your viewers involved, you are one step closer to these conversions.
And now that you know how to engage visitors on your website, you can start converting your visitors into buying customers.
What do you think? Have you applied these methods to increase your site engagement and reduce your bounce rate? Which technique worked best for you? Let us know in the comments below.