Sam’s phone keeps buzzing throughout the day. He just ignores the notifications and decides to take a look later while sipping his coffee.
He doesn’t really care because he knows it is just a bunch of new emails falling into his inbox just like every other day.
Unlike Sam, we as digital marketers cannot afford to ignore emails.
Why?
Because:
Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media; it offers 17% higher conversion. (Source)
So, let’s not be Sam and understand why email marketing is one of the hottest marketing strategies.
Let’s review the facts.
89% Americans check their emails at least once a day. 20.9% check their email more than five times a day. (Source)
That’s an opportunity smart digital marketers cannot afford to miss.
Plus, the conversion rate is higher compared to other marketing vehicles.
Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media; it offers 17% higher conversion. (Source)
53.1% Americans said they purchased a product from a retail store after receiving an email about it.
27.1% said they made an online purchase after receiving an email.
26.2% said they visited a company’s website after receiving an email. (Source)
It’s no surprise that sales and return on investment (ROI) for email marketing ranks at the top of other marketing channels.
People who buy products marketed through email, spend 138% more than people that do not receive email offers. (Source)
Even experts agree!
According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source)
Now that we’ve covered the facts, here are the top 5 benefits that pinpoint the relevance of email marketing.
Email marketing is more or less like sending direct mail. It’s personal and targeted. Once you have a contact, you can add the person to your subscriber list and start sending emails.
However, there is one big distinction with emailing. Email software and tracking tools tell you whether or not the email was opened. You can see if they open the message. Direct mail does not offer this type of feedback.
People also use email all day.
91 percent of consumers check email at least once a day on their smartphones.
Plus, email has minimal barriers since it’s quite inexpensive.
People want to be aware of the latest trends. Your emails are an easy way for them to stay informed. Consumers also like to know about coupons, and everyone enjoys saving money.
But beware! If email readers don’t find your coupons useful, they are more likely to mark you as spam. So make sure what you share is valuable.
85% of your customers sign up to get discounts, and the next largest segment (41%) are looking for information and product updates.
Emails are flexible and can communicate a variety of information to your prospects.
Whatever your promotional activity is, emails help you communicate the message with ease.
Email marketing is affordable. Even if email campaigns fail, they don’t dig a hole in the marketer’s pocket.
Also, if the campaign works out well, the return on investment or ROI is quite high.
According to studies, it is as high as $38 for every $1 spent. (Source)
Email sequences help you take somebody from an ‘awareness of who you are’ situation to an ‘I’m interested in your product’ situation.
Lead nurturing is automated when you send out a series of emails.
According to MarketingSherpa, 79% of people considered as “leads” never buy from a company, and it’s often due to lack of education and lead nurture.(Source)
Undoubtedly, smart digital marketers capitalize on the benefits of email.
To help you further, here are a few more blogs about email marketing:
Emails are here to stay. Moreover, it is high time we as digital marketers, take email marketing seriously. Email is one of the most flexible digital marketing tools available today. Plus, email continually proves more effective than social media marketing.
There are quite a few tools available that automate email marketing campaigns. Make sure you thoroughly study the pros and cons of the tools before you choose one.
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