Top 20 Influencer Marketing Statistics You Must Know
3 min read
Do you sometimes wish your marketing campaigns brought better results?
The digital world seems to change every day and keeps us on our toes. One of the latest strategies for boosting campaign effectiveness is influencer marketing.
Is influencer marketing a part of your marketing strategy yet?
If not, we’ve got your back! This is the first in a blog series that tells you everything you need to know about influencer marketing.
To start with, we have compiled the top 20 statistics that matter. Once the numbers convince you to get on board with influencer marketing, we will guide you to select the right influencer for your next campaign.
Next, we will talk about the types of influencers and which one might best suit the goals of your campaign. Then we give you five essential tips. And last but not the least, every blog has an easy-to-understand infographic. Plus, in our last blog, we have a free downloadable infographic that will be a handy reference for implementing influencer marketing.
Influencer Marketing Statistics
The influencer marketing industry, aka the digital form of mouth-to-mouth marketing, is rapidly growing and is dominant on specific social media platforms. Here are the top 20 influencer marketing statistics that matter:
- Influencer marketing was rated as the fastest-growing online customer-acquisition channel by 22% of surveyed companies, beating organic search in the second spot at 17% growth, paid search at 14% growth and email marketing at 15% growth. (Source)
- 92% of marketers who used influencer marketing in 2017 found it to be effective. (Source)
- 39% of marketers are planning to increase their influencer marketing budget in 2018. (Source)
- 84% of marketers created influencer campaigns in the year 2017, and this number is going to be even higher this year. (Source)
And Stat #5 is one of the primary reasons behind this hike:
- Influencer marketing brings an average ROI that is 11x higher than that of traditional marketing methods, such as TV, print and desktop ads. (Source)
- 51% of marketers believe they acquire better customers through influencer marketing. (Source)
- For every $1 spent on influencer marketing by brands, the returns are as high as $6.50. (Source)
- Non-celebrity bloggers are 10x more likely to influence an in-store purchase than celebrity bloggers. (Source)
There will be a substantial difference between your budgets depending on whom you choose: a macro influencer or a micro-influencer.
- 84% of micro-influencers charge less than $250 per branded Instagram post (Source)
- 97% of macro-influencers charge less than $500 per branded Instagram post (Source)
Here are the influencer marketing statistics that dissect the most influential platforms.
- 92% of marketers choose Instagram as the most important social platform for influencer marketing. (Source)
- 59% of micro-influencers think Instagram is the most effective social media platform to engage their target audience. (Source)
- The marketing channels with the least amount of influence are digital ads (4.5%), print ads (4.7%), and TV ads (7.4%). (Source)
Twitter has offered some remarkable insights about influencer marketing:
- 5.2x increase in purchase intent when users are exposed to both brand and influencer Tweets. (Source)
- 49% of users rely on recommendations from influencers on Twitter. (Source)
- ⅓ of millennial users aged 13-24 reported following Twitter and Vine creators on Twitter. (Source)
- Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer.(Source)
- 46% of marketers run between 2 – 5 programs per year per brand and 31% run more than five programs per year per brand. (Source)
- Influencer marketing grew by 198% in 2017. (Source)
- When measuring the success of influencer marketing programs, marketers cite engagement (90%), clicks (59%), and conversions (54%) as top performance indicators. (Source)
Influencer marketing is certainly not going anywhere for at least a few years. The above influencer marketing statistics clearly show the growing importance of influencer marketing. If you haven’t yet thought of influencer marketing, you’d better add it to the agenda of your next marketing meeting.
Read our next blog to design your influencer marketing campaign and leave comments to let us know who according to you are the most powerful influencers of your niche.
Published on: Apr 30, 2018