Top 20 Influencer Marketing Statistics You Must Know
Do you sometimes wish your marketing campaigns brought better results?
The digital world seems to change every day and keeps us on our toes. One of the latest strategies for boosting campaign effectiveness is influencer marketing.
Is influencer marketing a part of your marketing strategy yet?
If not, we’ve got your back! This is the first in a blog series that tells you everything you need to know about influencer marketing.
To start with, we have compiled the top 20 statistics that matter. Once the numbers convince you to get on board with influencer marketing, we will guide you to select the right influencer for your next campaign.
Next, we will talk about the types of influencers and which one might best suit the goals of your campaign. Then we give you five essential tips. And last but not the least, every blog has an easy-to-understand infographic. Plus, in our last blog, we have a free downloadable infographic that will be a handy reference for implementing influencer marketing.
The influencer marketing industry, aka the digital form of mouth-to-mouth marketing, is rapidly growing and is dominant on specific social media platforms. Here are the top 20 influencer marketing statistics that matter:
And Stat #5 is one of the primary reasons behind this hike:
There will be a substantial difference between your budgets depending on whom you choose: a macro influencer or a micro-influencer.
Here are the influencer marketing statistics that dissect the most influential platforms.
Twitter has offered some remarkable insights about influencer marketing:
Influencer marketing is certainly not going anywhere for at least a few years. The above influencer marketing statistics clearly show the growing importance of influencer marketing. If you haven’t yet thought of influencer marketing, you’d better add it to the agenda of your next marketing meeting.
Read our next blog to design your influencer marketing campaign and leave comments to let us know who according to you are the most powerful influencers of your niche.
Happy marketing to you!