These are real reactions from real people that have seen Conversation Analytics.
These are reactions quoted exactly. Some reactions were via email, others reactions were on the phone.
This reaction came from the CEO of a digital marketing agency based Los Angeles. He had worked with us on a webinar several months ago. We emailed him about the Conversation Analytics release.
This response came after we explained exactly what Conversation Analytics does and how it works. His reply was literally one word: ‘Wow…’
This reaction came after a demo with a Managing Partner at a large B2B SEO firm in Boston. During the demo he didn’t ask many questions. At the conclusion I said, “What do you think?” He paused for a moment and said, “This will change marketing analytics forever.”
The ability to actually extract useful information from phone calls is going to utterly shake the way businesses measure ROI.
This reaction was from a reporter at a nationally known marketing publication. I sent him a press release that explained what Conversation Analtyics does. His reply pretty much says it all.
This reaction came from the CEO of a SaaS that does local marketing automation. Until he found Convirza he used another call tracking provider. The API would send basic call tracking data into their SaaS analytics dashboard.
Once he realized that Convirza can send traditional call tracking data PLUS data about conversions, missed opportunities and lead score, this was his response.
He’s now a Convirza client and has severed ties with his previous call tracking provider.
This came from an executive at a call center in the automotive industry. He’s familiar with uses of speech recogntion technology in the call center world. But, he said, he’d never seen anything like Conversation Analytics.
Have you ever read the book Blink by Malcolm Gladwell? The basic gist is that humans make pretty good decisions based on very little data. In other words, first impressions are generally correct.
That’s the story behind this reaction to Conversation Analytics. We started sharing our screen with our prospect and, before we could even explain what we were looking at, this was his response.
This is the most common reaction to Conversation Analytics. Generally there will be an exclamation about the awesomeness of Conversation Analytics followed by this question.
Two of the coolest uses of Conversation Analytics are the ability to gather Missed Opportunity data and Phone Sale Analytics. This prospect was flabbergasted by these two things. He simply couldn’t believe that Conversation Analytics could actually determine when there was a Missed Opportunity on a phone call. Nor, did he believe that Conversation Analytics could actually determine when there was a sale or ‘conversion’ on the phone.
Once we explained it in detail, this was his reaction.
This reaction came from a Senior Vice President at one of the largest agencies in the world. He’s very familiar with call tracking. He started searching for a call tracking provider for his agency several months ago.
After seeing Conversation Analytics he decided to use Convirza.
This reaction came from the owner of a small business that saw a Conversation Analytics demo. He simply wants to be alerted when his employees fail to close business.
Conversation Analytics can do this.