The job of today’s marketer has a new face.
The more artistic and creative elements of the job have been scraped away to expose the beauty of the numbers beneath them.
You know what every marketer does now?
They spend massive amounts of time and money getting intimate with these numbers.
The modern marketer loves to measure stuff. They build campaigns and devise strategies to drive more traffic, increase landing page conversion rates, click-through-rates and optimize ROI.
They are OBSESSED with analytics and data because they want to know if the marketing channels they are investing in are producing results.
This is why it’s surprising that they often neglect to collect and analyze data associated with one of the most profitable lead sources.
For people that are so concerned with numbers, many marketers have been slow at implementing call tracking and analytics.
Does anyone else think this is odd?
Obviously there are a lot of marketers that are taking advantage of call tracking. But there are also a good amount of them that are not.
So the question is: Why isn’t EVERY marketer using call tracking?
Phone calls have been hailed as the number one lead source by countless businesses. According to BIA/Kelsey, mobile search is estimated to generate 73 billion calls to businesses in 2018.
These calls present a fantastic opportunity for marketers to drive business revenue and prove ROI. So what happens when the phone rings?
If we are not tracking calls, gathering data, and analyzing call content then we are choosing to drive blind. We are choosing to work around a giant hole in our marketing data.
Do you know how many calls your PPC ad are generating for your clients? Do you understand the quality of the leads that they are receiving?
Call data is critical.
If you are not focusing on driving, tracking and analyzing calls then you will inevitably fall behind your competition. Because we can guarantee that they will be – if they’re not already.
Mobile search has surpassed desktop.
Mobile calls to businesses are expected to double by 2019.
Marketing is going mobile and it’s time to join the movement.
Mobile searches lead to action, usually a phone call, within about an hour. Your prospects are more likely to make a call then fill out a form.
You want to tap into this lead source and call tracking is the key to achieving this. Consider the following:
– Call tracking is a fast and easy solution.
– It is an inexpensive call recording solution. Sometimes the problem is rooted in the sales conversation rather than the marketing process.
– Call tracking gives you a complete view of the leads that your campaigns are generating and shows you the precise channels that are driving the most leads and profit.
– Advanced call tracking platforms, like Convirza, extract and pinpoint vital call data. For example, if a good lead calls but fails to convert then you can be notified of this event and bring back the missed sales opportunity.
– Call tracking gives marketers the ability to increase ROI, reduce operational costs and cut down on waste by focusing their spend and time on the strategies and advertising channels that actually work.
If you aren’t using call tracking you don’t have an accurate data when it comes to CPA, CPC or ROI for any of the marketing channels you are using. If you aren’t using call tracking then you should know that other marketers are.
And they’re using that data to get ahead.
