The Call at the End of the Sales Funnel

Are you losing your most valuable leads?

While the majority of web leads enter the sales funnel without immediate buying intent, mobile leads are typically in ‘buying mode.’

Our data, gathered from millions of calls across a variety of industries, has shown that calls convert 29% of the time whereas web leads only convert 2% of the time. Customers who are considering making larger purchase decisions also make phone calls.

Even if you aren’t taking advantage of inbound phone calls you can be sure that someone else is.

The Path to a Purchase

Consumers that travel straight down the sales funnel are no longer the norm. Most potential buyers enter and leave at different stages and do so on various devices that involve both online and offline channels.

When it comes to mobile leads, the time between the initial awareness stage and the action stage is significantly shortened. Instead of weeks or months, from the time of discovery to making a purchase, calls are often made within minutes of viewing an ad or landing page.

Phone calls are one of the fastest and straightforward paths toward a conversion.

The Cost of Missing Phone Calls

Even though phone calls are extremely valuable, many companies are not effectively directing calls to their business. Those that do receive calls are often unprepared to take advantage of these incoming sales opportunities and some simply fail to answer the calls at all.

Missing phone calls, or handling them improperly, essentially means that businesses are throwing away some of their most profitable leads.

Setting up a system to effectively track and manage inbound phone calls can be a significant revenue generator. When phone calls are tied in to your marketing strategy, it also becomes possible to track the sources and number of calls that are being generated by your efforts to accurately measure ROI and optimize future campaigns.

Tapping Into the Conversation

In addition to tracking the keywords, ads and marketing channels that are generating phone calls, you can access an even deeper layer of data that tells you what took place DURING the actual calls.

This data offers critical insight into lead quality and sales performance. With Convirza’s Conversation Analytics, businesses can analyze the content of their inbound phone calls in near real-time.

This tool can serve to further refine your marketing and sales strategies with information such as lead score, missed opportunities, sales skills and customer needs just to name a few. Analytics for the phone are just as essential as web analytics if you are looking to gain a complete picture of marketing impact.

This type of data enhances the ability of marketers and businesses to seamlessly incorporate phone calls into their strategy. By doing this, they will be better prepared for serious customer inquiries that lead to higher revenue decisions.

Some of your best customers will connect through a phone call. Get ready to meet them when they do.