No one likes a big hole.
If you have a big hole in your yard, you try to fill it. If you have a big hole in your heart, you try to mend it by finding another relationship. If you have a big hole in your tire, your tire goes flat. If there is a big hole in the ground that you’re getting thrown into, you’re probably dead.
No one likes big holes.
Marketers hate big holes in their marketing data.
Most marketers do a fairly good job of tracking what happens online. They know very in-depth data about their PPC campaigns, keyword groups, and ad copy. They’ve A/B tested, looked at click-through rates and even multi-variate tested. They’ve measured conversion rates for landing pages, heat maps for home pages and even dynamic content for engagement.
Marketers track everything.
These days there isn’t much of a hole in that online data. There just isn’t. Marketers know where to get their online marketing analytics. They know which tools to use and know how to use those tools.
It’s when online engagements go offline that a problem develops. That’s where there’s a hole. Marketers hate a hole.
How many people call your business after clicking through from a specific keyword group? How many people call after organic searches? What keywords did they search?
And more importantly, perhaps, what happened on the call?
Right now, for many marketers, this entire area of phone engagement is a massive hole. They can’t see the data surrounding phone engagements.
Call tracking fills this hole.
Call tracking can tell you which campaigns, ads, and keywords generated calls. But, more importantly perhaps, advanced call tracking uses Conversation Analytics to track what happens during the call. So, not only will call tracking track where the calls came from, but it will track lead score, close rate, sales readiness of the caller, missed opportunities, phone skills of the employee, and a variety of other metrics.
Talk about filling a hole!
The hole that marketers have been struggling with, can now be filled. LogMyCalls and call tracking fill your marketing metrics holes with data.
Convirza finds your marketing metrics holes and then fills them.