There are a lot of good call tracking companies out there.
We don’t have exclusive rights on intelligence, cool features, or developments in the call tracking space.
But, since the call tracking ‘wheel’ was invented, a race has ensued. This race has been a race to develop cooler ways to use call tracking, better ways to gather data, and more focused ways to integrate call tracking with other platforms.
For marketers, more data is better.
We’ve tried here to compile a list of the 5 biggest developments in the history of call tracking software.
And on the 8th day…
This wasn’t us. We didn’t invent call tracking. There are a couple companies that claim to have invented it. We won’t try to figure out which one really did.
Not sure who did this, but it is awesome. Suddenly combining call recording with call tracking was a stroke of genius. Marketers love to listen to phone calls. Sales loves to listen to phone calls. Management loves to listen to phone calls.
We, of course, offer call recording.
The first two call tracking developments on this list are largely telephony based. They’re cool, but they’re not nerdy cool.
Dynamic Number Insertion changed that. It changed everything. Suddenly call tracking was relevant in the online world. Today every serious call tracking company offers it.
Basically, Dynamic Number Insertion allows marketers to determine which online campaigns, ads, and keywords generate calls and which don’t. How does Dynamic Number Insertion do that, you might ask?
For example, if I visit your website after an organic Google search I would see a certain phone number. But, if I visit your website after clicking through from a paid Google ad I would actually see a different phone number. This tells Convirza, and the marketers who use it, which campaigns, sources, keywords, etc. are generating calls and which are not.
There are various types of Dynamic Number Insertion that each have strengths and weaknesses.
Convirza is on the forefront of call marketing optimization and automation.
The functionality of Webhooks and automation is incredible and it is changing call tracking. I won’t get into excruciating detail here. However, here are 3 three things you need to know about webhooks:
– They allow for data from Convirza call tracking to be sent into ANY third party system. This could be an analytics dashboard, a marketing automation solution, an SMS tool, a CRM, an ecommerce platform, an email marketing tool, or anything else you can think of. Data everywhere.
– Automate actions – These webhooks don’t just send data to display, they send data to automate. These webhooks actually trigger actions.
– There are hundreds of thousands of data combinations that can be pushed via webhooks. The possibilities are endless.
Conversation Analytics is a flagship feature of Convirza and we’ve written a ton of content about how it has transformed the call tracking landscape. A few of these resources include:
We’re actually analyzing conversations in an automated way to determine everything from lead score and agent skill, to close rate and sales readiness. Is the caller price sensitive? Do they have a dog? Are they being upsold? Would it have been useful to try and upsell them?
Think about all the words said on calls every day between businesses and consumers. Now analyze those words. Think there might be some useful data in there?
Yep, we do too.