According to Twitter, during last year’s March Madness championship game there were more than 2 million associated tweets sent out around the world.
If you want to get into the real-time conversation surrounding March Madness then Twitter is the place to lurk.
Even though this event is mostly experienced through offline channels, a good deal of discovery and engagement takes place in the digital space. The event-driven excitement is often used to promote related products and services and extend social reach. Special offers, contests and deals are offered to cater to consumer demand and promoted through this social media channel.
There are a variety of ways to capture interest before, during and after March Madness events.
The timing and relevance of these tweets plays a large role in their marketing influence and follower reach. Many brands compete for ideally timed promoted tweets that feature game updates or other related content.
March Madness is brimming with opportunities for real-time social marketing strategies. Up-to-date and easily shared content is at the basis of this approach. Successfully executing a real-time social strategy may be challenging but it’s much more feasible than a perfect March Madness bracket.
15-second video clips of March Madness games are set to be made available for viewing on Twitter. Fans of the U.S. college basketball tournament will have the chance to view these highlights on the following accounts:
The replays will begin with promotional clips from brands like AT&T and Coke Zero. There will also be the option to follow the hashtag #MarchMadness to check out the videos.
Hashtags play a key role in connecting with fans that are keeping tabs on the latest developments. The official hashtag associated with the event is: #marchmadness. Other commonly used hashtags include:
Hashtags will often become more specialized as the tournament goes on. The following are a few popular round-specific hashtags:
How do you plan to tap into the March Madness marketing frenzy?