Stop Wasting Sales Calls

Stop Wasting Sales Calls

Did you know that 42% of all inbound calls are sales calls?

We’ve analyzed millions of phone conversations and learned some incredible things. One such finding is that nearly half of every inbound business phone call are inquiries about products and services. It doesn’t matter what industry you’re in.

So, if you think that phone calls aren’t important, you might wish to reconsider, especially since this form of communication is actually on the rise.

In a 2016 report from BIA/Kelsey, the group said that mobile calls represented 60% of inbound calls to businesses. This equates to an annual total of 85 billion global mobile calls. BIA/Kelsey predicts that people will make 169 billion mobile phone calls during 2020.

Smartphones are the driving force behind this resurgence in phone calls. People search and visit websites on their mobile devices. So it’s easier than ever to reach out to a company.

Studies show that more people surf the internet on their phone than by any other method. Many look up companies, and then when they find what they are looking for, they click to call.

Every year telephones ring billions of times for US companies. That’s a lot of business.

That’s the good news. The bad news is that our call analytics prove that people are wasting sales calls. In fact, 46% of sales calls end in a missed opportunity. In other words, nearly half of all sales calls end with a qualified prospect hanging up without setting an appointment or making a purchase. This leaves an astonishing amount of money on the table.

Why are businesses wasting sales calls?

There are many reasons why prospects hang up prematurely. Maybe the call just dropped. It could be that the caller had something urgent come up. Perhaps your representative said something that offended the other party, or maybe they just forgot to ask for the order.

It doesn’t really matter why the caller hung up, after all, they are gone for good, aren’t they? The answer is, of course, it matters unless you like to wasting sales calls.

With Conversation Analytics® services by Convirza, you can easily discover the root problem – the reason why qualified customers hang up without making a purchase. If the problem exists with your sales personnel, call analytics gives you the power to go through each phone call.

Our Conversation Analytics® services review each phone call, extracting and weighing each word, how it was said, and by whom. Minutes later the call results are ready. If a caller is qualified as a lead, then an alert is emailed and texted so you can act quickly to save the potential customer.

Armed with this information, you can easily build customized training to address each representative’s weaknesses. You understand how your employees handle phone calls. Call analytics tell you if your team is not being polite enough or failing to ask for the order plus everything in between.

This approach helps your representatives to grow and achieve more. Or it gives you the data you need to terminate employment without negative repercussions to your business.

You invest in your representatives so that they can optimize sales. When you add the power of call analytics to your process, your team will experience a dramatic increase in closed deals. You’ll turn them into a loyal unit which pushes themselves to achieve more each and every month.

Learn more today and stop wasting sales calls!