For the past several weeks I have been calling various trade associations to learn about their membership options/ demographics and opportunities to engage with their membership.
Our goal whenever we join a trade association is to provide valuable resources for their members (articles, White Papers, webinars, etc.) and to provide a special product offering to their members–like a deeply discounted, or even free version of Convirza.
We believe these relationships can be very mutually beneficial when/if the association is willing share useful content/programs with their membership.
Most of these interactions have been very, very positive.
Trade associations love us because we provide endless best practices content to their members and because we provide a service their members are desperate for.
But, I have been stunned over the past several days at how rude/irritated some trade association reps are when I ask them questions.
I ask them if they accept White Paper submissions, articles, or would consider a special Convirza account that is exclusive to their membership. And sometimes they are just rude. Now, I should point out that the vast majority of the people I have spoken with have been pleasant, engaging and informative. But there have also been those that haven’t been..at all.
Some of the people I’ve spoken with have been so rude, so dismissive and so obnoxious that I believe they–not their members–truly need Convirza and the call recording and call grading solution that it provides. I truly wish that the folks I spoke with could hear how they sound on the phone and see their call scores.
They would not be pleased. (And neither would their bosses).
Everyone needs to evaluate their ability to communicate properly in sales/customer service situations. The best way–and frankly the only effective way–is to actually record calls and score them. That’s it. There is nothing that can replace actually hearing the conversation.
I only wish that I had had the courage to tell one of the dismissive and rude people that talked to me, to buy Convirza and use call recording for themselves.