Michelle felt dejected. She was posting propitious ideas every single day. She was even punctual and consistent with posting. She used bright colors and witty quotes. She asked her friends and family to like, share and comment.
But still, people weren’t taking notice. It was like fighting a lost battle.
Has social media competition been a deterring experience for you as well?
In many cases, social media posts fail because we ignore basic steps. Hence, this blog post!
It is pretty difficult to focus on every social media platform. I guess if you have an enormous corporate budget you can dominate your industry on YouTube, Instagram, Tweeter, Facebook, TikTok and Linkedin.
Experts recommend finding the top platform for your business and devote most your time to this focus. Review your business idea and accordingly target your audience. Choose the platform and prioritize the number of efforts towards each platform.
Follow different trends running over different platforms. Focus on what your audience likes better.
The first impression is the last impression.
Hence, visuals and graphics have to be in your To-Do List.
Creating original contents each and every day seems to be exhausting. To make it easier and well-organized, use social media calendars, various reposting applications such as RePost App, Pockets.
You can also schedule your posts on every platform using social media management applications such as Buffer, Sprout Social, Hootsuite. This keeps your audience occupied with your site.
Plus, it helps you be consistent with your posts.
While the most immediate impact is made by a visual image, words are slower to access the audience, but its effect is long-lasting. When we see a picture, we assume meanings, although we can never be sure about the real message behind them.
Words make sense. They complete it with the vibe targeted at the mind and emotions at the same time.
Create one quote and promote them for the rest of the journey.
“Don’t judge a book by its cover”, but we rather do, don’t we?
No matter how engaging is your content, you will be in need of a captivating headline because it is the only thing which captures the eye of a customer at the first place and will draw his attention to go through your post further.
In the era of social media, there are many influencers, and public figures out there promoting various brands. They leave a next level impact on their audience. Their followers are a targeted audience that can be easily converted into leads and ultimately your customers.
You should definitely consider influencer marketing because in most cases, they charge less than many marketing Ads campaigns. All you need to do is find an influencer suitable to your niche and together work out a marketing strategy.
This can easily create influence over the audience constantly ching you via social media.
Analyze their strategies. These questions will help you get the required answers:
Considering these questions when planning a campaign will keep you in the competition.
The audience will headfirst for faster services. Nowadays, social media provides instant messaging apps for the purpose of highly faster replies and feedbacks.
Therefore, be available for your customers, followers, and fans regularly through faster social media communications.
Give your audience a chance to share their thoughts over a period of time.
Have Live Streams over platforms like Youtube, Instagram, and Facebook which engross the B2C direct conversation.
Create shareable contents at a maximum scale. Now plug them in with different platforms such as Instagram, WhatsApp, Facebook, Twitter, and Pinterest. Use landing pages, trending hashtags, Tweet-ReTweet chains, etc while posting any updates on your website.
It’s not necessary for all your social media posts to include out-of-the-box ideas every time. Sometimes you can rely solely on your offers and discounts.
Share the following on your social media channels to build your brand and generate more traffic:
Increasing your social media traffic begins with you effectively handling your social channels. Keep your audience involved, determine your brand using social media, and your clients will grow.
Also, keep a close eye on your social media stats to know which content is working well.
Growing your audience takes time, but by following these steps, you will surely see a positive effect on your social media traffic.