Social media presence is a colossal concept. It includes not just the social networking platforms like Facebook, LinkedIn or Twitter but also other current approaches like SEO, SMO, Google Adwords, and more. Social media tracking is key to understanding the best social media for your business. Plus, social media tracking pinpoints the best ads and posts so you can do more of what works.
Each of these aspects demands constant attention. Plus, trends and search algorithms regularly change, so approaches vary. And you’re always learning and adapting.
Plus, monitoring your social media becomes a black hole when people move offline. In other words, when they call your business you lose the lead. It’s a bounce. When in reality, the lead is ready to convert.
We are told continually that businesses doing social media need to:
So many responsibilities on our plates. We understand it can be exhausting. So, we put together a list of the four things a business must do when publishing social media content.
There are many examples of B2B social media posts that increased their ROIs by implementing the things mentioned below. If you’d like to learn more about B2B social media marketing and see some great samples, click here.
With the increasing popularity of social media as marketing platforms, both B2C and B2B companies find it essential to have and implement digital marketing strategies. Tons of unique content is created and uploaded on a daily basis but just a few stand out. Why?
Although the content is compelling, few social media campaigns succeed because some simple steps are ignored. These are easy to implement but play a major role in the success of every social media post. Let’s take a look at these vital steps that you can incorporate today.
Most businesses create content and auto-publish it to Facebook, LinkedIn, Twitter and Pinterest. This is where powerful material often loses its power.
Publishers must keep in mind that the audience of each of the available social media platform is different. The way they consume your content is also different. So content needs to be optimized to suit each social network.
Each business has a different audience, and this audience is available on different social media platforms. The chances are that one of your products attracts a Facebook audience while another product is popular on LinkedIn.
Content publishers need to identify the platform that will boost each product’s viewership and prioritize the platform accordingly. If your product gets more attention on LinkedIn rather than on Facebook, dedicate your energy into LinkedIn for the campaign of that product.
According to a Hubspot study, every platform draws audiences at different times and days. Keep these timetables in mind to get the most out of your social media posts.
For more clicks share posts at 3 pm
For more shares, share posts at 1 pm during weekdays
To attract 32% higher engagement post during weekends
For 16% better B2B performance, post between 8 am to 6 pm
Twitter users are 181% more active while traveling
The best time to post is midweek from 5 pm to 6 pm
LinkedIn is like the newspaper for business people, and they prefer reading it with the morning cup of coffee
Post during midday for better engagement
Wednesday is the lucky day for Google+ as posts tend to gain more likes on this day
To boost engagement, post between 8 am to 9 am
Avoid posting between 3-4pm
For 34% more interactions, post a video on Instagram at 9 pm
These stats are intriguing and reinforce the importance of know your audience and products. If you post a video on Instagram at 3:30 pm, it might be worthless. Also, publishers need to be consistent with the times and type of content we post.
Experts say that posting once a day is a healthy number to invite a quality audience. Don’t bombard nor desert followers. If you post too many times or too few times follower engagement will suffer.
LinkedIn says that to reach 60% of your viewers, publish at least 20 posts per month.
Stay in touch with your audience regularly. This builds long-term relationships.
The primary goals of any social media marketing strategy are to:
When you create good content and tailor it for each platform, social media can produce results quickly. Social media tracking closes the marketing ROI black hole. You know if social media drives phone calls or just clicks.