Social media marketing is hard work.
Between projects, reports, and managing other tasks, trying to handle social media can put on a lot of stress.
You have to review your campaigns, approve graphics, pull analytics, and the list goes on.
And, sometimes we all question ourselves, whether we’re missing an important task?
Breathe a sigh of relief!
Every intelligent marketer needs a checklist for social media marketing and here’s one!
A checklist can ensure that you’re getting all your work done on time and you’re not missing any vital tasks.
Checklists help to:
To help you make the most of your every social media post, here is a checklist you can follow.
This checklist breaks down all your responsibilities into what needs to be done on a daily, weekly, and monthly basis. This helps you to prioritize your tasks and achieve consistency in your social media planning.
Checking your calendar should be one of the first things you do every day as a social media manager. You can check everything at a glimpse quickly at the start of your day.
You can see what content is going live today, and any that have gone live since you last checked.
Looking at planned posts and checking for future posts or deadlines will enable you to prioritize and organize the rest of your day more strategically.
According to a Hubspot study, every platform draws audiences at different times and days. Keep these timetables in mind to get the most out of your social media posts.
For more clicks share posts at 3 pm
For more shares, share posts at 1 pm during weekdays
To attract 32% higher engagement post during weekends
For 16% better B2B performance, post between 8 am to 6 pm
Twitter users are 181% more active while traveling
The best time to post is midweek from 5 pm to 6 pm
LinkedIn is like the newspaper for business people, and they prefer reading it with the morning cup of coffee
Post during midday for better engagement
Wednesday is the lucky day for Google+ as posts tend to gain more likes on this day
To boost engagement, post between 8 am to 9 am
Avoid posting between 3-4pm
For 34% more interactions, post a video on Instagram at 9 pm
These stats are intriguing and reinforce the importance of know your audience and products. If you post a video on Instagram at 3:30 pm, it might be worthless. Also, publishers need to be consistent with the times and type of content we post.
Responding to comments often needs an instant reaction to keep customers happy. Your company’s reputation can depend on your replies and timeliness. Also, this is an opportunity for you to build a relationship and develop trust.
Moreover, don’t be scared of the negative comments because they show you the blocks your business need to work on for better customer experience. They can also give you the chance to show your customer service values and skills. Read more about how to respond to negative feedback on social media.
This is one of the essential aspects, as not every user would like to comment on the post or image. Instead, they choose to inquire through private or direct message.
Whenever you begin with your social media, go through your inbox messages. Here your quantity and quality of response will matter. Don’t always send your previously prepared message. Understand what the user is asking and respond to them accordingly with the best satisfactory answer.
People will mention your brand on social media, and you want to understand how people are mentioning your brand.
If an influencer mentions your name, you certainly want to know about it. Ignoring this is either a missed chance or in the case of criticism, a potential reputation crisis. By monitoring your brand mentions online, you can prevent a potential reputation crisis.
Unfortunately, usually, people forget to tag you (i.e., add an @-sign) while commenting on social platforms. The easiest method to track mentions like this is to use specific brand monitoring tools.
Social media monitoring tools such as Hootsuite or Sprout Social are great for tracking keywords and keeping on top of all of the discussions where your brand is mentioned.
It’s great to stay focused on your social media strategies; however, you must keep an eye on your competitors to see what they are doing for the growth.
It is not a big deal that you and your competitors may have the same audience but to encourage the engagement you should do something out of the box to pull them towards you. Therefore, watch your competitors’ actions and find smarter ways to compete with them.
By staying updated with what is happening in your niche, you can avoid missing significant thread or conversation you might wish to be a part.
For this, Google Alerts is an excellent tool. It enables you to trace any keyword across all the references that Google tracks, and get information.
In addition to Google Alerts, tools like KeywordTool.io and Ubersuggest by SEO expert Neil Patel can always come in handy. Where KeywordTool.io can let you do much more with the paid version, Ubersuggest is a completely free tool.
Before conducting hashtag research, set the goals you wish to accomplish with your hashtag plan. Is it brand awareness, engagement, better reach or are you looking to enhance your customer relationships?
Try to discover the appropriate hashtag for each of the goals you are trying to achieve. Let’s look at some examples.
Some people enjoy monitoring stats daily, which is excellent; however, it’s better to check it every week. You can concentrate on generating content and engaging audience daily and then take a step back to review once the week is over.
There are many options when it comes to what stats to check:
It is smart to remain consistent while creating a posting schedule for the week. You don’t want to end up posting ten posts on Monday and just two on Tuesday. You must have a posting schedule, with an equal number of slots on weekdays and weekends. It’s ok to post less sometimes, for apparent reasons.
Some posting tools let you create content queues once your schedule is ready. By this, you won’t have to think about when to schedule your next social media post; you schedule your post to the queue, and it will go live at a preset time.
Furthermore, another critical thing to keep in mind is to leave room for ad-hoc campaigns (for example, holiday or occasional campaigns). Make sure you always have an extra slot to fit in such promos.
Experts say that posting once a day is a healthy number to invite a quality audience. Don’t bombard nor desert followers. If you post too many times or too few times follower engagement will suffer.
LinkedIn says that to reach 60% of your viewers, publish at least 20 posts per month.
Stay in touch with your audience regularly. This builds long-term relationships.
The primary goals of any social media marketing strategy are to:
When you create good content and tailor it for each platform, social media can produce results quickly. Social media tracking closes the marketing ROI black hole. You know if social media drives phone calls or just clicks.
Discussing your social media marketing strategies with your teammates should be in your weekly schedule to bring up team meetings, have a detailed discussion of the strategy, and work distribution structure with them.
This enables you to achieve your daily and monthly goals to manage your social media account.
Social media is a platform by which your co-workers can quickly become advocates for your business by sharing your content. It’s natural that few of your colleagues will already do this, but for others, it may take some more encouragement, guidance, and training.
To generate this powerful advocacy, you must remind your colleagues to get involved weekly. You can send a small email of shareable content that they can share.
This in-house promotion is precious to engage more customers and target followers for the business.
Your daily checklist items usually include engaging with your audience. However, you must also reach out to those outside your circle, especially any influencers in your industry or niche.
The influencers are significant as they communicate a lot about your brand and can have a considerable influence on social media performance.
Therefore, to get the most from influencer marketing, try to engage new and existing influencers every week.
As a new month arrives, it’s time to sit down and plan your social media content for the upcoming few weeks!
With planning, you can brainstorm strategies for the upcoming months, set up an editorial calendar, and plan future campaigns. These may include important messages that you want to communicate, or just focus on upcoming #hashtags or celebration days.
This structure will then help you to generate content throughout the month.
Most businesses create content and auto-publish it to Facebook, LinkedIn, Twitter and Pinterest. This is where powerful material often loses its power.
Publishers must keep in mind that the audience of each of the available social media platform is different. The way they consume your content is also different. So content needs to be optimized to suit each social network.
Each business has a different audience, and this audience is available on different social media platforms. The chances are that one of your products attracts a Facebook audience while another product is popular on LinkedIn.
Content publishers need to identify the platform that will boost each product’s viewership and prioritize the platform accordingly. If your product gets more attention on LinkedIn rather than on Facebook, dedicate your energy into LinkedIn for the campaign of that product.
While you have an idea of the themes and campaigns you wish to run over the coming month, creating compelling content to achieve your goals isn’t always easy.
Get your co-workers together to share new concepts and brainstorm creative content for the month. This will not only help you to come up with better ideas, but it also helps to keep your team involved and motivated to perform great things!
The primary task at the end of each month should be monitoring the performance throughout the month and auditing the social media account to list its growth.
Hings to look for in a monthly social media audit:
Every month there are one or the other social media events and promotion functions!
Make a list of the next forthcoming events and grab a chance to be present at the events. This will increase your possibility of meeting up with new people and unknown marketing opportunities.
This social media marketing checklist will make your life as a social media manager a little simpler!
Following this checklist will assure you never miss an important task, will stay up to date with current trends and will stay organized with your target goals both independently and as a team.
Don’t forget to bookmark this blog to keep it handy. And, let us know in the comments below what helps you have a more productive and useful day, week, or month.