Social media marketing is hard work. Between projects, content, reports, and managing other tasks, trying to handle social media can pile on the stress.
Whether it’s Facebook, TikTok, LinkedIn, or YouTube, each platform has its own formats. Social media platforms have unique personalities and types of followers. Regardless, to be successful in the social media marketing game, you must be quick and clever.
As a social media marketing pro, your checklist is probably your best friend, and some days your feared foe. A checklist helps create focus areas, define KPIs, manage campaigns, write content, design graphics, pull analytics, and the list goes on. And sometimes we all question ourselves, whether we’re missing an important task?
Breathe a sigh of relief!
Every intelligent marketer needs a checklist for social media marketing, and we have just finished an updated list for 2021!
Checklists Are Essential
Many of you have been setting up and ticking checklists since pre-school. We are believers. We know a detailed list can organize our time and help manage all crucial deadlines. With the mounds of demands, social media marketing checklists keep us organized and on deadline.
Checklists help to:
- Keep you on track and organized
- Assure that you don’t miss something in the process
- Maintain consistency
- Assign tasks to the rest of your marketing team and ensure that they are also getting their work done.
To help you make the most of every social media post, we just updated the checklist for 2021. You are welcome to download the Platform-based Social Media Checklist.
Social Media Marketing Checklist
This checklist breaks down all responsibilities into what needs to be done daily, weekly, and monthly. It also breakdown the best practices for each specific social media platform. The social media marketing checklist helps prioritize tasks and achieve consistency in your social media planning.
DAILY SOCIAL MEDIA CHECKLIST
#1 Check Your Social Media Calendar
Checking your calendar should be one of the first things you do every day as a social media manager. You can check everything at a glimpse quickly at the start of your day.
You can see what content is going live and when it will post. And any that have gone live since you last checked. Looking at planned posts and checking for future posts or deadlines will enable you to prioritize and organize the rest of your day more strategically.
#2 Posting Schedule
According to a HubSpot study, every platform draws audiences at different times and days. Keep these timetables in mind to get the most out of your social media posts.
The best times to post are Wednesdays and Thursdays at 11 am and 1 pm – 2 pm
For more shares during weekdays, 1 pm is the best time to post
B2C content is best on weekends between 1 pm – 4 pm
Engagement rates are lowest between 5 pm – 7 am
Sunday is the worst day to post
#1 most popular social media site
Best times to post are Wednesday and Friday at 9 am
Best days to post are Wednesday and Friday
Consistent engagement Monday through Friday from 8 am – 4 pm
Lowest engagement is between 10 pm – 4 am
Sunday is the worst day to post
Best time to post is midweek on Wednesday and Thursday
Wednesday’s optimal times are between 8 am – 10 am and noon
Thursday is best at 9 am and again between 1 pm -2 pm
Friday is also a great day to past at 9 am
Lowest engagement is between 8 pm – 4 am
Don’t post on Sunday
Post after 5 pm during the week
Best time to post is between 7 pm to 10 pm
Saturday and Sunday get the highest engagement
Best times to post are Wednesday at 11 am and Friday from 10 am – 11 am
Best day to post is Wednesday
Lowest engagement is between 9 pm to 6 am
Sunday is the worst day to post
2nd most used social media site
These stats are intriguing and reinforce the importance of know your audience and products. If you post a video on Instagram at 3:30 pm, it might be worthless. Also, publishers need to be consistent with the times and type of content we post.
#3 Reply to Comments
Responding to comments often needs an instant reaction to keep customers happy. Your company’s reputation can depend on your replies and timeliness. Also, this is an opportunity for you to build a relationship and develop trust.
A word of advice for the dreaded negative comment: Don’t be scared of the negative comments. Change your perspective about poor feedback. They actually show you the areas your business needs to work on for a better customer experience. They can also give you the chance to show your customer service values and skills. Read more about how to respond to negative feedback on social media.
#4 Check Your Inbox
Whenever you begin with your social media marketing checklist, go through your inbox messages. Here your quantity and quality of response will matter. Don’t always send your standard response or previously prepared message. Understand what the user is asking and respond to them accordingly with the best satisfactory answer.
Naturally, not every user will like or comment on your posts. Instead, they choose to inquire through private or direct message. Watch your inbox and check it every day.
#5 Monitor Your Mentions
People will mention your brand on social media, and you want to understand what individuals are saying about your brand.
If an influencer mentions your name, you certainly want to know about it. Ignoring this blows an opportunity. On the other hand, if the mention is poor, you may have a potential reputation crisis. By monitoring your brand mentions online, you can work to lessen the damage or negative statements.
Unfortunately, usually, people forget to tag you (i.e., add an @-sign) while commenting on social platforms. The easiest method to track mentions like this is to use specific brand monitoring tools.
Social media monitoring tools such as Hootsuite or Sprout Social are great for tracking keywords and keeping on top of all the discussions where your brand is mentioned.
#6 Watch Your Competitors
It’s great to stay focused on your social media strategies. But we always have to monitor our competition. Follow all your competitors. Study what they do that works and helps them be successful.
It is not a big deal that you and your competitors may have the same following. The best thing to do is encourage your audience to engage.
Think about your followers and create posts to connect with them. Always speak to people and their needs, not what your company can do.
Observe your competitors’ actions and find smarter ways to compete on social media.
#7 Find Industry Related Keywords
Staying up to date with what’s happening in your niche helps avoid significant threads and conversations you might wish to join. For this, Google Alerts is an excellent tool. It enables you to trace any keyword across all the references that Google tracks and get information.
Besides Google Alerts, tools like KeywordTool.io and Ubersuggest by SEO expert Neil Patel can always come in handy. Where KeywordTool.io can let you do much more with the paid version, Ubersuggest is a completely free tool.
#8 Discover Trending Hashtags
Before conducting hashtag research, set the goals you wish to accomplish with your hashtag plan. Is it brand awareness, engagement, better reach, or are you looking to enhance your customer relationships?
Try to discover the associated hashtags for each of the goals you are trying to achieve. Let’s look at some examples.
Branded Hashtag: #ShareACoke by Coca-Cola. You can use such branded hashtags to build brand awareness.
Seasonal Hashtag: #christmasdecor or #happyhalloween. These seasonal hashtags can significantly boost your exposure.
Location Hashtag: #starbuckscoffee or #dominospizza. These hashtags help you connect with local audiences.
WEEKLY SOCIAL MEDIA CHECKLIST
#1 Check Your Stats
Some people enjoy monitoring stats daily, which is excellent. However, this may skew your judgment. It’s better to check it every week. You can concentrate on generating content and engaging audiences daily and then take a step back to review once the week is over.
There are many options when it comes to what analytics or data to check:
- The average level of engagement with your content
- Results of any paid ads
- Which was your most attractive piece of content and least successful piece of content that week
- Your average answer time to social media questions
- Pieces of content you generated as an organization
#2 Schedule Posts
It is smart to remain consistent while creating a posting schedule for the week. You don’t want to end up posting ten posts on Monday and just two times on Tuesday. Try to assemble a posting schedule that gives the best chance for engagement. This may mean being very active during specific segments of the day. Use your social media analytics to find the best days of the week or weekends for your industry and company.
Some posting tools let you create content queues once your schedule is ready. By this, you won’t have to think about when to schedule your next social media post. Schedule the post in the queue, and it will go live at a preset time.
Another critical thing to keep in mind is leaving room for ad hoc campaigns, such as holidays and promotions.
Experts say that posting once a day is a healthy number to invite a quality audience. Don’t bombard nor desert followers. If you post too many times or too few times, follower engagement will suffer.
LinkedIn says that to reach 60% of your viewers, publish at least 20 posts per month.
Stay in touch with your audience regularly. This strategy will build long-term relationships.
When you create good content and tailor it for each platform, social media can produce results quickly. Social media tracking closes the marketing ROI black hole. You know if social media drives phone calls or just clicks.
#3 Discuss the Strategies with Your Teammates
Discussing your social media marketing strategies with your teammates should be a weekly assignment. Schedule during team meetings when you can have a detailed review of the plan and distribution structure.
Achieve your daily and monthly KPIs means getting buy-in and support from your team and company.
#4 Promote Employee Advocacy
One key to a healthy social media program involves company employees. Co-workers can quickly become advocates for the business by sharing and re-posting content. Some colleagues will already do this, but it takes work and encouragement for others.
Maybe some people need a little training and hand-holding. Try to gamify the initiative, social media contests can have excellent outcomes. For the cost of a few prize cookies, you could increase followers by three times!
To generate powerful advocacy, you need to remind your colleagues to get involved weekly. Send brief emails of shareable content that they can share.
In-house promotions are super valuable for engaging employees and customers.
Customers will never love a company until the employees love it first- Simon Sinek Click To Tweet
#5 Engage with Influencers
Your daily checklist items usually include engaging with your audience. However, it’s best if you also reach beyond your circle, especially to influencers in your industry or niche.
Social media influencers are powerful. They can communicate a lot about your brand and can have a considerable impact on social media performance. To get the most from influencer marketing, try to enlist new and existing influencers every week.
MONTHLY SOCIAL MEDIA CHECKLIST
#1 Plan Your Monthly Themes and Campaigns
As a new month arrives, it’s time to sit down and plan your social media content for the next few weeks.
With planning, you can brainstorm longer-term strategies. Review and adjust the upcoming editorial calendar and plan future campaigns.
Plan specific messages you want to communicate and focus on upcoming #hashtags, celebrations, and holidays.
This structure organizes your team and helps generate content throughout the month.
#2 Optimize Social Media Platforms
Most businesses create content and auto-publish it to Facebook, LinkedIn, Twitter, and Pinterest. While you check off tasks, this approach can weaken the power of your content.
Publishers must know the personality of audiences on each social media platform. Also, the way people consume content changes. So revise content to suit each social network.
Just as Facebook is distinctive from LinkedIn, every company has its unique audience. Do your best to understand where your customers and leads are. It might be that one of your products attracts a Facebook audience while another product is popular on LinkedIn.
When you identify the platform that works best and why it’s easy to expand viewership and prioritize various social media platform accordingly. For instance, if your product gets more attention on LinkedIn than on Facebook, dedicate your energy to LinkedIn.
#3 Brainstorm with Your Team Members
Having an outline of the monthly themes and campaigns you wish to run is the first giant step. But continuing to create exciting, fantastic content is not easy.
One idea is to get co-workers together to share new concepts and brainstorm creative content for the month. Chances are you will develop better ideas while keeping your team involved and motivated to perform great things!
#4 Conduct a Social Media Audit
Gather all the analytics from your social media management software or program monthly. Start your review from a summary view. Top-level metrics will provide a month over month comparison. They also highlight areas that need further investigation.
Decide as a marketing team the key metrics or KPIs that are important for measuring value and success. Record and track those KPIs every month.
At the end of the month, take the time to audit your social media accounts and followers. Watch for trends and dig deep to understand your audience.
Things to look for in a monthly social media audit:
- Any updates required to the profile picture, cover photo, information, or bio for your accounts
- The increase in followers
- Referral traffic from a social media platform to your site
- Average clicks and reach for your posts
#5 Join Local Social Media Events
Build a calendar of the social media events during the month, especially those related to your industry and influencers you follow.
Blend these events into your social media marketing checklist. Commit to being present at the events. Take part and contribute. This will increase your possibility of meeting up with new people and may even generate new marketing opportunities.
A Platform-Based Social Media Checklist
We just updated a social media marketing checklist for 2021. It highlights the necessary tasks to manage each platform by the most popular sites, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube.
Click here to download your copy of the Print and Tick Social Media Checklist.
A social media marketing checklist makes life as a social media manager so much simpler! Remember. the primary goals of any social media marketing strategy are to:
- Boost traffic to a website
- Increase the popularity of a product,
- Attract more social media followers, and
- In return, grow your revenue.
Following the checklist above will help reduce stress while achieving the objectives of social media. .
Don’t forget to bookmark this blog to keep it handy. Also, follow us on social media. And please let us know in the comments what helps you be more productive?