Does social media tracking increase sales? Of course, the answer is yes and we will show you why.
Whether you are a B2B company, a B2C company or a small-scale business owner, you already know that social media marketing is necessary for your business. No marketing strategy is complete without including social media.
If you still doubt the value of social media, stop and read our previous article, trust me, you will be convinced by the end of a previous blog: What’s the Big Deal About B2B Social Media?
Long story short, a company’s social presence affects its revenue. If you do not believe us, take a look at the stats:
Hence, overlooking the benefits of social media is not an option for any business.
Almost every marketer agrees that social media is significant and influential. However, most cannot see how social media improves ROI. It’s not clear that a company’s social media profile leads to an increase in sales.
In fact, 46% of B2B marketers (Source: Webbiquity) are not sure whether any social channels have generated revenue for their businesses. This is ironic since social media is the largest pool of people in the world.
Companies doubt the effectiveness of social media as a sales tool because ROI is difficult to measure even today.
In spite of constantly changing technology, ‘likes’ and ‘shares’ are considered to be the primary success metric by 80% of B2B marketers. (Source: AdAge)
Even the reports produced by social platforms are not easy to understand. How can one trust that social media campaigns are increasing sales?
What is the step that marketers are missing out in building this trust?
Start social media tracking!
Change your methods. Alternatively, use an analysis method if you are not doing social media tracking. When you measure the success of your social media, you see the connection between your efforts and sales.
Peter Drucker said it best,
“What gets measured, gets managed.”
Social media platforms have analytics but what if one of your followers jumps from social media to the good old fashioned phone?
Convirza can track the complete customer journey. We have multi-channel attribution abilities. You actually start to uncover the true value of social media.
A few businesses are excited to start with their social media marketing strategies right away, and it goes haywire! They miss vital details. Other companies just want to post as they wish. Soon they find it does not work. They usually fumble social media because they do not have a solid SEO strategy. Also, they do not use social media call tracking.
However, remember, an assumption is one thing, hard data is another. Convirza helps you get hard data. And you get to ditch perceptions. The thought “I like it this way” is alluring and businesses tend to apply personal preferences rather than planned social media marketing strategies. It’s not surprising, that this does not help increase marketing ROI.
Social media call tracking gives you the information to adjust and improve your marketing. The result is decisions are based on facts, social media improves, and most notably, sales increase.
