Recently, while in Central America and our family eagerly journeyed to a remote beach in Nicaragua. Doubtless, we were prepared for the tranquil, alluring getaway. What we didn’t expect was a personal marketing survey conducted by the gate attendant. Not the type of smart marketing we usually see.
The beach employee asked us the typical survey questions:
How did you found out about this beach?
How many people are visiting today?
Where do you live?
After completing the survey and paying our entrance fee my husband and I both said, “This beach needs call tracking.” Even a remote travel destination can utilize call tracking. The beach’s survey questions plus dozens more analytics are available easily with this marketing tool.
Call tracking software delivers real time data necessary to make smart marketing decisions. Also, call tracking metrics provide actionable insights and feedback that’s impossible to gather any other way.
Convirza provides feedback on both online and offline advertising. So Playa Hermosa Beach can track every phone call directly to an advertisement. Web page visits are also trackable using Dynamic Number Insertion (DNI). The puzzle of how people found out about the beach becomes evident.
The company can tell what’s attracting customers. If many people visit the beach as a result of their travel magazine ad this effort is generating sales and probably should continue.
It is valuable to know which marketing tool is working the best. With Convirza’s call tracking metrics the success of each advertisement is detailed. Users can stop ads that are not working or producing bleak ROI. On the other hand, you can allocate more budget to the ads or ad sources that drive the most impressive results. The data supported decisions, save you money. Call tracking pays for itself.
Many people want to speak with a human before making a buying decision. Thus, tracking and analyzing phone calls increases your marketing and sales effectiveness.
Call tracking answers questions such as where should I focus and spend my advertising dollars?
You know which ad sources drive the most phone calls, but more than that. You know which ad sources convert to sales. This is where advertising should be focused.
At some point, Playa Hermosa Beach may wonder which ads or marketing pieces bring paying customers? Again call tracking with Conversation Analytics® clearly pinpoints which ads convert to sales.
Convirza’s call analytics are dependable and consistent. Call statistics are accurate and broken down into minute details. Even at Nicaragua’s minimum wage of $185 per month, call tracking is much less expensive and worlds better.
Smart marketing research no longer involves clipboards and hand-written surveys. So if you’re not using call tracking, join the leading approach to monitoring.