SEO with Google Analytics
We are told that SEO is a long-term initiative. However, the truth is in a matter of two weeks; these three steps produce better SEO with Google Analytics according to a Google Analytics and keyword hack specialist.
An estimated $65 billion was spent on SEO related activities in 2016. According to Mike Templeman from Foxtail Marketing, most of that money was wasted. That’s a bunch of wasted money if you ask us.
But how do you optimize your web page without throwing away extra money? And what would productive SEO look like?
As part of our webinar series, Convirza brought in the SEO and keyword expert, Mike Templeman, to share some myths about SEO.
The first myth. SEO takes a long time to produce results.
Not true. If you change the way you think about SEO as a whole you will find that search engine optimization can bring staggering results in as little as two weeks.
Second myth. High volume keywords should be central to your SEO strategy.
That’s a quick SEO win right there! Here’s Mike’s step-by-step how-to for the SEO with Google Analytics hack.
Many people think they know their tier one pages. However, what they consider their tier one page is in reality, not their powerhouse.
Tier one pages are the web pages that bring you the most converting traffic. In other words, the pages that bring you the most customers. This doesn’t include traffic you drive to your site through email marketing, sales initiatives, direct responses, or ads.
We’re talking about the pages that people find after a Google search, fresh off the results page. Tier one pages are the pages that allow people to discover you.
So how do you identify your true tier one pages? No more gut feelings. It’s time to hack SEO with Google Analytics. Once you are logged in to your account you’ll want to follow these steps:
The pages that you are left with are the pages that actually bring people to your site from the organic search results page. These are the pages that are ranking high enough with specific keywords actually to generate traffic.
Finally, these pages are the pages that are functioning as your landing page from the search engine results page. Pay particular attention to the tier one pages that have the highest conversion rate first!
Once you have identified your most dominant tier one pages, you’ll need to understand what is bringing so many people to these pages. Use a keyword tool like ahrefs.com or semrush.com to find the keywords that your customers are using to find you. Copy the URL of your most powerful tier one page into the keyword tool. This will show you the rankings for the keywords on your tier one pages.
Interestingly enough, these may not be the keywords you have been chasing. Instead, you may be ranking for hundreds of more ‘long tail’ keywords that may not have the highest search volume. They are, however, potentially your most valuable keywords.
The third and final step will be shared in a blog later this week. If you would like more tips on improving your SEO with Google Analytics, make sure you read this blog: Quick Optimization for SEO Wins (Part II: 2 Week SEO).