Who doesn’t want to create a broad range of content with minimal efforts? I know, I want to have an easy life!
But, we often struggle to come up with fresh content ideas. Let’s face it, sometimes it’s tough to find inspiration.
The good news is the phrase “reuse or recycle” can be implemented to more than just paper products and aluminum containers. Adopting this mantra for your content marketing can be extremely effective.
Creating remarkable content is not simple. It takes time, energy, and adherence. Therefore, why not get a bit more out of the content that you’ve already worked on? All you require to do is repurpose the content you already have.
Repurposing content is a little-known secret that all brilliant marketers follow to keep driving traffic to their site. It is the procedure of taking an existing piece of an evergreen content and generating variations and modifications of it. This can give you an introduction to new audiences, new sources of traffic and new chances to collaborate.
Furthermore, by repurposing content, you can boost your productivity, and dramatically stimulate your content creation by putting in just a small amount of extra work.
But the main question is how to repurpose content? Here are a few best ways to repurpose your content for new audiences.
Once you have written more than enough blogs about a specific topic, think of repurposing those blog posts into a fresh new guide, that your audience will enjoy using as one single document.
For example, you may have written in the past about how to excel in social media marketing, how to use hashtags on social media for better searchability, how to deal with online negative comments, and how to promote your campaigns for a better lead generation. Compile all those blog posts and turn them into “The Complete Guide on Social Media Marketing.”
Guidebooks, if creatively written, published and well promoted, can have a very high re-reading value, as they are helpful both as a beginner’s session as well as a reference book later on. You can publish the guide for free on your website or create a downloadable e-book as a lead magnet.
Moreover, many people will appreciate it, specifically if they’re looking for in-depth information. They would definitely read a single guide rather than various blog posts.
Have you recently conducted an outstanding webinar for your audience, and got tons of attendees? It was a great success! But of course not everyone will attend your webinar, and a few months later you’ll have new website visitors and leads who don’t even know what they missed out.
Therefore, don’t let that event be wasted. Rather, repurpose it into a video tutorial. You can use some parts of the webinar to help your viewers solve a particular problem or reach a goal. And, some webinars are already in a tutorial format, hence just provide the content online in a different form.
Also, you can reuse that webinar as a YouTube video, assuring that your evergreen content exists forever. This can also drive new visitors to your site via YouTube! Just remember to remove links such as “discount codes or freebies” that you gave to the webinar’s participants.
Your content must be original and fresh. This means, as you get a more complete or clearer view of reality, you should update earlier posts with the new information.
It’s not only about repurposing, but it is about bringing things back into relevance, with a fresh look at them. Coming back after additional research can help your audience as well as people who are new to the discussion and didn’t have a chance to view the original post.
Update an old blog with new information, recent statistics, and other data to make it look fresh and new again. Change the publication date and include revision history so your faithful followers understand what you’re posting.
Visual content has become more popular among customers of all types. You can repurpose your old content like graph, chart, research, statistics or Slideshare data into an infographic.
Infographics are the favorites of the content world. They’re attractive, informative and easy to read. Also, infographics are highly shareable as they convey extremely boring data (such as statistics or graphs) in a fascinating way.
Infographics, when done well, can be a massive traffic boost for your website, therefore, create a great infographic out of your old content.
You’ve prepared an engaging presentation to share at your next team meeting. But, now the presentation is over, and you hate to see it wasted. Don’t regret, these exceptional presentations can be repurposed into slide decks with the help of SlideShare.
Just edit your slides for a customer audience, upload your presentation to SlideShare, and include the presentation in one of your web pages. Now you have a new piece of content you hardly had to work for.
Repurposing content can be a huge time saver for content generators. It is a phenomenal way to fill out your content calendar while adding value for existing readers and pulling a new audience.
With these content repurposing tips, you’ll be getting the maximum value out of your content efforts. Therefore, as long as it is an evergreen content, don’t be hesitant about reusing it over and over again.