4 min read
The phone rings.
You had an excellent conversation with your lead, a sale is made, and now the lead is a paying customer.
As a business owner or a marketer, wouldn’t it be great to know what prompted the call and what exactly happened?
Smart entrepreneurs know that the secret to successful campaigns is data. Insightful data.
We all know about Google Analytics and Google AdWords. However, even if you’re already tracking your online activity, you may still not have a complete grasp of the buyer’s journey and conversion data; unless you’re also tracking phone calls.
Call tracking can quickly provide you with data; no other tracking tools can. It enables you to get to know your customers, not just as numbers in a spreadsheet but as actual customers. You’ll be able to get answers about why they called and why they did or did not buy.
Are you planning to invest in call tracking? Good!
Here are a few reasons why you should definitely use call tracking.
Call Tracking is a comprehensive analytics tracking service with integrated call tracking abilities.
You can track calls from your website and identify exactly which marketing activity directed them there whether it was from a different site, Google ads, or your paid social campaign.
With call tracking, you will no longer have to guess how your customer found you.
There are numerous marketing channels that you can invest in to pull traffic to your business and earn sales.
As a marketer, there is undoubtedly a budget that you set aside for advertising, and you may spend on one or all the marketing platforms to reach out to your target audience. It can be difficult distinguishing which channel drives in the most leads and conversions.
And, spending money on several marketing pieces assuming they’re going to pay off just doesn’t work. Why rely on just gut feelings when you can use call tracking to measure your exact return on investment?
With call tracking, you’ll be able to track every phone call using the unique tracking number assigned to each marketing campaign and identify which platform is drawing in more leads and sales. You can then spend more money on that campaign with the highest return on investment as it’s more effective for you.
Many call tracking services have the facility to record your calls. Recording phone calls is excellent because you can monitor how your customer service agents can improve and boost conversion rates.
You can use measures such as:
You can use this data to provide feedback and training to your employees. Also, recording conversations allow you to qualify leads better and give more time to the people who are more inclined to convert to sales.
As a businessperson, you need to be well informed of when you get calls from customers. Recognizing that your business has an online presence, different time zones for people in different areas will trigger calls at different times.
Call tracking will help you know which time is best for your business.
Pulling call tracking reports at various times throughout the day can help you know at what times during the day your clients are seeking your business.
If marketers can know when people are searching and calling your business, they can then generate targeted ads and campaigns to schedule for those times of the day. All of this can be an efficient way to create more profits for your business.
Customers discover your products or services online through the use of keywords. You have many keywords in your online business, but you may not be able to understand which of them is the most powerful in drawing leads, especially phone calls. This is why you should invest in call tracking.
Call tracking is helpful as it will assign a dynamic number to a marketing campaign on your website and will track every specific keyword, enabling you to detect which keyword is bringing in more customer calls.
Going beyond last-click attribution will let you measure the activity that leads up to a conversion.
For example, suppose a person finds your website through your PPC campaign. They visit your site and go, but then return a day later by a direct search and convert via a call.
This direct search is credited for the conversion, while in fact, the PPC ad began the process.
Many marketers just credit the last click.
Call tracking provides you a deeper understanding of the processes pointing to every conversion, giving you a more accurate picture of the effectiveness of your campaigns.
Investing in call tracking will enable you to evaluate how your marketing strategies are successful and where they could be improved. Your company’s marketing plan is not complete if call tracking is not used. If done right, tracking calls can significantly increase your sales.
Do you have any questions regarding call tracking? If you want to know more about how these advantages suit your current marketing strategy, do request a demo here today.