4 min read
Who wouldn’t like to be paid to browse social media? If you quickly scan through a social media manager job description, you will notice all they have to do is be on social media, right?
The truth is far from simply browsing social media. It wouldn’t be an exaggeration to state that browsing social media platforms is just 5% of their daily tasks. A social media manager has to think way ahead to execute their social media marketing plans.
OK, where to begin?
I think I am forgetting something.
Thoughts like these run through their head the whole day.
Therefore, it’s important for social media marketers to stay organized and keep track of their work. For this, they need a checklist to complete their tasks efficiently.
This checklist highlights the basics of Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, and YouTube. Following social media trends can help you decide the items you’d like to add to this list.
Are you ready? Let’s start.
Tweet at least 3 times a day (morning, midday, and in the evening)
Reply to your private messages
Monitor mentions through keywords and answer queries, requirements, or concerns
Thank your new followers
Add CTA in your tweets
Check your suggested accounts and follow new ones at least twice per week
Follow prominent accounts from your niche and retweet exciting content
Ask people to ReTweet a particular number of tweets
Appreciate people for retweeting your content
Choose 3-5 influencers to communicate with. Be natural and honest in your replies and interactions
Post at least once a day, ideally in the morning
Check messages and reply to the important ones
Create a page for your organization and individual pages for your main products
Send invitations to people and businesses related to your niche at least twice a week
Share updates related to your company, news from your industry or profession, your company promos, and your blog posts
Optimize your company profile with data about your brand or company that contains links to your website
Check LinkedIn stats to find out who viewed your posts and at what time
Accept all invitations that are beneficial and make sense to you and your brand
Join 2-3 groups and see if you can suggest answers
Post 1 to 3 times a day: a combination of best tips through images or short videos, funny or inspirational quotes, and interactive posts asking questions.
Share an Instagram story
Include appropriate hashtags in all your posts
Add a short, appealing bio of your brand or business and add a link to your website
Follow new people at least twice a week
Include CTA in your posts
Share attractive, unique photos that match the identity of your brand or business
Post at least twice a day (morning and afternoon)
Pin and repin 5 images a day
Like 5 posts per day
Follow new people at least twice every week
Always publish high-resolution images
Share pins from other accounts that may be related to your audience
Optimize your profile with the information of your proposal and links to your website and landing page
Include accurate hashtags in all your posts
When selecting posts to pin, your first preference must be evergreen posts
Pin posts to group boards for more publicity
Share videos at least twice a week, rotating valuable information about your products, your industry news, tutorials, and fun at workplace
Add links to your website and social channels
Add a description of your business or brand in the About section
Generate playlists to arrange your content by category, for example, our products, explainer videos, and company culture
Subscribe to popular channels in your industry and review its most successful content to encourage your own productions
Clean up your descriptions, include keywords, your URL, and tags to older, but evergreen videos
Ask questions from fans and create videos to address them
Post at least twice every day (morning and noon)
Make sure your profile pictures are using the resolution suggested by the site
Add new people to your circles at least twice per week
Share high-quality images in your posts. Also, include CTA and links to your website
Provide instructive or educational video conferences through Google Hangouts on Air
+1 to anyone that has made a comment on your posts from the last day
Social media marketing is an evolving procedure that includes numerous tasks. These are not one-time tasks or tasks that can be performed on a random basis. It requires commitment and constant efforts from a social media manager.
The everyday agenda of a social media manager includes various responsibilities and hence it is obvious to miss some of the tasks. Therefore, having a social media checklist is the best way to be up to date and not miss a thing.
Let us know in the comments section below what you’d like to add to this list.