Print & Tick! A Platform-based Social Media Checklist

Who wouldn’t like to get paid to browse social media? If you quickly scan through a social media manager job description, you will notice all they have to do is be on social media, right?


The truth is far from simply browsing social media. It wouldn’t be an exaggeration to state that browsing social media platforms is just 5% of their daily tasks. A social media manager has to think way ahead to execute their social media marketing plans.

OK, where to begin?
I think I am forgetting something.

Thoughts like these run through their head the whole day.

Social media success doesn’t happen by chance, it’s planned. Click To Tweet

Therefore, it’s important for social media marketers to stay organized and keep track of their work. For this, they need a checklist to complete their tasks efficiently.

Social Media Marketing Checklist

This checklist highlights the basics of Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube. Following social media trends can help you decide the items you’d like to add to this list.

Social media management requires commitment, vigilance, wit, and consistency. Social media success is an evolution, not something you become overnight. Click To Tweet

Are you ready? Let’s start.

Facebook Checklist

Post at least 2x per day
Reply to comments on your posts ASAP
Respond to inquiries through private messages
Thank everyone who shares your content – a simple message of acknowledgement goes a long way!
Check your mentions
Like and comment on 3-5 relevant page updates
Use custom ads to promote your website and business
Share relevant content to niche-specific groups
Monitor analytics to identify what content sees the most engagement the times that your audience is most active
Create contests to incentivize followers to share their emails with you for future email campaigns

Twitter Checklist

Tweet at least 3x per day (morning, midday, and evening)
Reply to your private messages
Monitor mentions through keywords and answer queries, requirements, and concerns
Add calls-to-action (CTAs) in your tweets
Check your suggested accounts and follow new ones at least 2x per week
Follow prominent accounts from your industry/niche and retweet exciting content
Make a list of 3-5 influencers to engage with regularly

LinkedIn Checklist

Post at least 1x per day, ideally in the morning
Check messages and reply to any that are important 
Send invitations to people and businesses related to your niche 
Share updates related to your company and news from your industry
Share company promotions and content (blogs, news releases)
Optimize your company profile with information about your brand and links to your website
Review analytics to identify what posts are engaging users and at what times followers are most active
Accept all invitations that are beneficial and consistent with your brand
Join relevant groups and monitor posts to see if there is an opportunity to answer questions and be helpful

Instagram Checklist

Post to your story at least 1x per day
Add regular posts at least 3x per week
Research and use applicable hashtags
Optimize your bio with a short and appealing description of your brand plus a link to your website
Follow new people at least 2x per week
Include calls-to-action (CTAs) in your posts
Share attractive, unique photos that match the identity of your brand and business
Identify influencers in your industry to interact with

Pinterest Checklist

Post at least 2x a day (morning and afternoon)
Pin and re-pin 5 images a day, with an emphasis on evergreen content
Like at least 5 other posts per day
Follow new people at least 2x every week
Ensure all your images are high-resolution 
Share pins from other accounts that apply to your audience
Optimize your profile with the information related to your business and add a link to your website or landing page
Research and use relevant hashtags

YouTube Checklist

Develop and share videos related to new products and service offerings and key company initiatives
Add links to your website and social channels to your profile
Add a description of your business in the About section
Generate playlists to arrange your content by category (For example: Products, Explainer videos, and Culture)
Subscribe to popular channels in your industry and review the content that is most successful
Optimize video titles, descriptions, keywords, and tags for organic visibility
Encourage subscribers to leave comments and ask questions, then address them in new videos

If you would like your own copy to print and tick off, click here to download the Social Media Checklist.

Final Thoughts

Social media marketing is a dynamic endeavor. The tasks and demands evolve constantly and seem to get big and more involved. Many of the activities are not onetime tasks or jobs that can be performed randomly.

The social media manager role requires dedication and sustained effort.

The basic daily schedule of a social media manager includes numerous responsibilities, and hence it is obvious to miss some tasks. Having a social media checklist is the best way to be up to date and not miss anything. Plus, it will maintain your sanity.

In the comments section below, let us know anything you do that increases your social media success.

Happy Marketing!

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