Ensuring marketing works is more important than ever. Especially with most people working virtually, phone call tracking is the easiest and best way to attribute money spent on marketing to the new business it produces.
5 mins read
With the endless array of advanced tools and techniques to get new customers, one of the best ways is still the phone call.
Much of what local marketing agencies drive is phone call leads. Once the phone rings, the marketers involved often transitions to another team member.
A simple and essential link between marketing and businesses is phone call tracking. When a customer or prospect calls, they essentially are saying, “I want to do business with you.”
It worked! Something triggered a phone call, but what?
Without phone call tracking, it’s challenging to figure out which marketing strategies are working.
Implementing phone call tracking on your website and with your marketing strategies, gives you actionable data. You understand precisely how customers find you, and which marketing campaigns are effective. Artificial Intelligence with Conversation Analytics® tells you how the conversation went and even if they booked an appointment or purchased a product.
Also, when you install phone call tracking software, you can compare the annual expense of your marketing expenses such as web, print, television, radio, and others.
By collecting such in-depth insights, you can thoroughly track your marketing initiatives and identify which ones are the most successful for your business.
So, how do you track and report your inbound calls?
We’ll discuss the benefits phone call tracking provides marketers, how they can help you promote all campaigns, and ultimately, your business’s marketing strategy as a whole.
Inbound leads are usually the last step in the buyer’s journey. Before using the call tracking service, marketers could not pinpoint the exact origin of a call.
Lead tracking is restricted to ad links and web forms. However, with phone call tracking, that’s simply no longer the situation. By adding a unique contact number or a tracking number, to an ad or your website, you can now track the origin of the call to the particular campaign.
With call tracking metrics, you can not only prove where the lead came from, but you can also show your marketing contribution when the sale is made.
Read more about call tracking metrics that impact your business
Also, you can get comprehensive reports about the number of calls you receive, along with the trends and patterns linked with these calls. This enables you to decide which of your marketing strategies generate better, more in-depth calls that are likely to succeed in a higher conversion rate.
Now that you have taken the big step in deciding which of your phone calls are leads, we now suggest you go a step ahead and identify which of those leads converted into a sale or appointment.
If a lead did not convert into a sale or appointment, we want to know why. With call tracking, you can discover why your leads are not converting and what you can do to improve it.
Here are a few ways to recover lost leads:
Call Back Your Customers
By calling a customer back, you have a new chance to grab the lead. Ask the customer about his or her requirement, incentivize the client with a coupon, or give exceptional service.
Even if the lead doesn’t convert, you can end the customer’s experience on a positive note. There is a good chance they will call again in the future.
Training Your Customer Service and Sales Reps
Even if you didn’t recover past leads, you still have the chance to seize new leads. By training your customer service agents and sales representatives, you can help them boost the number of leads they convert and sales they make.
As marketers, we all understand that the key metric is revenue growth. Missed revenue opportunities occur when marketing is not a part of the sales conversation in terms of a prospect’s journey through the funnel.
Read more about how Convirza helps you to detect and recover missed opportunities.
#3 Tracks Multichannel Campaigns
Like most organizations, you are probably doing more than one kind of advertising. You try to reach customers wherever they are:
But if your phone is ringing, how do you distinguish the ad or marketing that influenced the action?
The only technique you can get data analyzing the two is if you’re tracking calls coming from each.
If you can explain which calls are coming from the website and which are coming from offline marketing, your organization can pinpoint the winning strategies.
If you invest time, money, and energy building your search engine marketing plans, you definitely want to ensure the investments pay off.
While a simple link to your website can do the trick, using phone call tracking gives many advantages.
By assigning a different phone number for every ad group, there is no guesswork. You will know the exact Google Ad group or keyword that triggered a call.
With this data, you can:
#5 Provides Customer Service Insights
As a marketer, you usually don’t answer sales and customer service calls. However, by tracking and recording your calls, you gain a unique insight into the customers’ experience.
Your customer service representatives are the primary and sometimes only impression of your business your customers will experience. By monitoring your phone calls, you can look into:
Read more about how to provide excellent customer service
A clear understanding of your company’s customer service has many benefits. You can better accommodate staffing necessities and training needs. Another advantage of phone call tracking is the ability to pinpoint and reward outstanding employees.
With a new outlook on your customer service and your customer’s requirements, you can then make the changes required to gain future leads.
Whether you’re a startup business or a marketing agency, phone call tracking provides a variety of must-have features. Capabilities that help you in monitoring the progress of marketing campaigns.
Also, by targeting customer behavior and data, you’ll be able to gain a better understanding of your target audience and your overall marketing strategy to increase conversions.
We’d love to answer any questions you have about phone call tracking.