We’ve read a lot recently about the success some companies are having with LinkedIn Sponsored Updates.
These companies promote content like blog posts and White Papers on LinkedIn. And, many marketers say they’ve had great success with it.
So, we’re going to try it.
Today we began using LinkedIn Sponsored Updates on a small test scale. We’re curious to see how it goes. And so we thought we’d keep you updated on it.
What are our next steps?
We will track every click and every phone call generated from this campaign. We’ll track whether White Paper landing pages convert better than blog posts. We’ll track which types of content, titles and images produce clicks and calls. And periodically, we’ll write about these successes and/or failures our blog.
When we see that a piece of content isn’t producing clicks OR that those clicks are not producing leads, we’ll kill the content and test some more. Such is the cycle of optimization.
We’ll also be tracking phone calls generated from those LinkedIn campaigns.
Once we determine what type of content generates results, we’ll increase our spend.
What Can You Learn From This?
Well, hopefully that strategy of:
1) Test
2) Optimize
3) Spend More
Is a template that you can follow in ANY of your campaigns. It works. That strategy should be the basis for any paid marketing that you conduct.
Additionally, we hope that writing about our LinkedIn Sponsored Updates success and/or failures will be interesting to you. If data about marketing campaigns is NOT interesting to you, don’t read our blog.
