Let’s play a game.
Try to think of any phone number from any business in your area.
Think. Think of all the radio jingles you’ve ever heard, the TV commercials, the clever phrases or rhymes with phone numbers in them.
How many phone numbers did you think of?
One? Maybe two? Zero?
The first time I played this game I thought of one phone number off the top of my head. One.
I also played this game with people in our office and almost no one could think of more than one phone number either. This is amazing considering that we’ve all heard hundreds of radio jingles, seen thousands of websites and lived in the same area for years and almost no one could think of two business phone number off the top of their head.
It is this: No one remembers phone numbers anymore. Period. They just don’t.
A 2010 study published The London Telegraph and the New York Times found that 70% of people don’t remember their best friend’s phone number, 50% don’t know their parent’s phone number and 90% couldn’t remember one single business phone number.
The culprit for all of our forgetfulness? You might have guessed it, cell phones.
We don’t need to remember phone numbers because our brain knows that if we truly need to reach someone, we will look them up on our phone. And if we need to find a business, we will use Google or look on their website. Thus, we save our energy and don’t remember phone numbers.
Based on our non-scientific game at the start of this article and the scientific study, almost NO ONE remembers phone numbers. They don’t know their friends’ numbers phone, and they most likely don’t remember your phone number no matter how catchy the jingle might be or how long you have had your phone number.
They. Just. Don’t.
Again, this is not just our opinion. It is a data-based fact.
We are a call tracking company. Call tracking measures which marketing methods generate phone calls and which don’t. It shows businesses where their marketing is working and where it is failing.
In order for Convirza to track all of this information, our clients have to choose and use call tracking numbers. These tracking numbers don’t replace their current number—all of the calls still ring directly to their business—but they do have to advertise the new call tracking phone numbers. They have to market new local or toll-free numbers on the radio, TV, in direct mail, on their website, on Google Places, in magazine, brochures, newspapers or online. They have to get these new phone numbers out into the world so our system can show them which marketing methods are effective and which ones are not.
The short answer is – NO.
Let me explain a bit.
This is one of the most common misconceptions we hear when we’re talking to potential call tracking customers. They are concerned that they will need to change their entire PBX system. Also, they worry that they will be forced to reconfigure their IVR system, change their phone tree, and even modify voicemails. They’re even worried they’ll have to change their phone numbers.
We will take each concern one-by-one.
No, you don’t.
Convirza sits on the outside of your phone system. We stand on the outside of your business and provide data. We aren’t a phone company, a PBX provider, and we don’t want to be.
Literally, NOTHING changes except you get marketing analytics.
No. Convirza does offer a basic IVR functionality, but you don’t have to use it. You just simply tell our tracking phone numbers where to ring.
If you want the numbers to feed into your IVR, you certainly can. If you want our tracking phone numbers to bypass the IVR, that’s fine too. You decide, but nothing needs to change.
I think what people are really asking is this: do I need to give everyone new extensions or phone numbers as direct lines?
The answer is no. Again, our system sits on the outside of your entire telephony setup. Don’t worry about changing anything.
Again the answer is no.
This one is a bit more complicated but, generally, the answer is still no.
You can change your number if you want to. You can keep your current number as a default number on your site and then utilize dynamic number insertion or DNI to display unique numbers when someone visits your website from specific online channels.
OR, you can port your current number to Convirza and make it a trackable phone number.
OR, you can simply keep your current number and unpublish it in case someone has it saved in their phone.
The bottom line
Don’t fear call tracking because it might be too complicated from a telephony perspective. It isn’t. Have no fear.
One common objection we hear from our prospects is this: “Convirza sounds great, but I don’t want to replace the number on my website/mailer/ Google Places/radio ad. People remember that number! It has been my number for 30 years!”
Well, I hate to break it to you, but very few people remember your phone number. They just don’t. If they want to remember it, they save it in their mobile phone contacts. You keep your current or legacy phone number even when using call tracking. The difference is that now you can get data and analytics on your calls whether or not people remember your phone number.
Usually, if people want to find a business they look you online or go to directly an ad they just heard, read or saw. They are not going to remember a jingle that you’ve had on the radio for eight years or a number you’ve had on your website since 1997. They just aren’t. Not in 2019.
We want to stress clearly that no one has to replace their old number to use Convirza and track their marketing spend. All of your calls will still be routed and answered at your business. Nothing will change. The only thing you need to do differently is to begin using new tracking phone numbers to advertise in various locations. In the call tracking business, we call this “provisioning a number.” Your tracking numbers can be used anywhere, such as on your website, on your fliers, on your mailers, online, on Google Business, and on and on.
If you do this, you can have the best of both worlds: receive calls at your business AND measure your marketing.
Don’t be afraid to advertise with a new phone number.
Trust me (and the research), no one remembers your phone number anyway.
Most recent update on April 16, 2019. Originally published on Aug 8, 2013.