Everything is improving.
Phones are getting smarter, computers are getting touchier, cars are getting faster and more efficient, and marketing analytics is getting more freaking awesome.
So why shouldn’t call tracking software improve?
It should. And it is.
Here at Convirza, we continue to take call tracking to a whole new level. We don’t want to stop at just tracking which channels are generating calls. We want to put you in the action, give you the chance to see what’s happening not only before people call, but everything in between.
We give you the power to analyze what actually happens during the call.
Traditionally, the only way performance marketers, pay-per-call lead buyers, and SEM firms could tell good calls from bad calls was by duration.
The model was basically this: calls over 2 minutes (or something) are good calls. Calls under 2 minutes (or something) are bad calls.
Sounds like an exact science right? Not.
Conversation Analytics is our exclusive speech analytics platform and it is essentially next generation speech recognition and analysis technology. It will pull keywords, phrases and intonations from phone calls themselves, allowing you to tell every bad call from every good call and find out what separates the two.
It can determine, automatically, whether a call is good or bad.
What should you be measuring to determine what is a bad or good call?
You need to identify whether your customers are addressing what you were anticipating when you created your marketing campaign or are they talking about irrelevant information such as customer service issues, products that you no longer carry, or other ancillary information.
Is your campaign driving the kinds of leads that you want? Is the placement of your marketing campaign generating the type of leads that you want?
With the ability to analyze every phone call, you no longer have the need for “secret shoppers” in order to determine your sales team performance. You can see them in action with actual sales calls.
Are they converting and closing sales? Are they asking relevant questions and extracting all the information they need to? Get the best training by showing real calls.
Here’s the bottom line: You wouldn’t allow yourself to be left behind by advancements in consumer technology. Why be left behind advancements in call tracking?