What qualities do marketers NEED to have to be successful?
The following are some of the top requirements.
Marketers must be curious. They need to be constantly searching for ways to improve, gather better data, make better decisions, drive more leads, and improve critical marketing metrics.
Marketers can’t just digest data they must ask the question: ‘Why?’
Why does this landing page do better than that landing page? Why doesn’t anyone read my blog? Why does our CRM display data that way?
Data drives today’s marketers. Every decision made and every dollar spent is based on data.
Analytics, call tracking and web analytics, are required to be a successful marketer today.
Of course, creativity and expression are still important. But this isn’t Mad Men in the 1960s. Today’s marketers depend on data every day. The data is more important than anything.
Marketing used to be art. It is now science.
Marketers have to be extraordinarily tech-savvy.
Today’s marketers needs to use various SaaS products to get the job done. We have a CRM, a Google Analytics account, a CMS, a marketing automation solution, a call tracking tool (can you guess which one?), and various social media tools.
Marketers are also always trying out new tools. We’re constantly considering solutions and checking out free trials of new technology. All of this is designed to amplify our message, get more leads, and generate more accounts.
Marketers have to have a bit of salesman in them. Social media marketing, online engagement, and content marketing have blurred the line between marketing and sales.
Today’s marketers must also be salesmen.
Marketers will frequently find themselves in sales-type discussions with leads, and prospecting leads directly via social media or content. An increasing number of marketers are even getting paid based on some sort of commission structure.
This is one of the most overused phrases in job listings for marketers. But, it is overused because it is true. Every executive wants a marketer that has the mentality that they own their job. A marketer’s job isn’t to come to work every day for 8 – 10 hours and then go home. Marketers need to view their job like they would view their own start-up business.
How does this mentality manifest itself?
Our CEO often says that he wants ‘our shower time.’ That’s a creepy way of saying that he wants us to think about our jobs even when we’re not doing our jobs. He wants us to think about how to gather better ROI data while we’re lathering our hair in the morning. He wants us to think about improving our content marketing strategy while we’re working out.
This is a start-up mentality.