Phone calls are on the rise. Partly because everyone has a phone in their hand and also we need connection.
One of the most common questions we hear when someone signs up with Convirza is: “Where should I put my call tracking phone numbers?”
It’s surprising that even enterprise-level businesses ask this same question about their call tracking phone numbers.
Along with our in-house experts, we interviewed thousands of our clients, and we’ve compiled a list of the most popular places marketers put call tracking phone numbers.
So here are the best and most popular places to include your call tracking phone numbers.
A vast majority of marketers place the unique local and toll-free numbers Convirza provides on their websites. They usually use dynamic number insertion to follow digitally every session or every visitor. Simple.
Wondering how visitor-level DNI tracking works? This webinar is the right place to get your answers!
Most marketers associate unique phone numbers with specific URLs in their Google Ads campaigns. With dynamic number insertion, these numbers appear on the landing pages and throughout websites. The tracking numbers can trace website visitors to phone calls. Dynamic tracking also links search engine and PPC to phone calls.
This allows marketers to track which PPC campaigns generated phone calls. This is critical. Refer to our Call tracking FAQs for more info.
In other words, Convirza can display a unique phone number dependent on which URL drove the web visit. Therefore, you can display different phone numbers for different PPC ads, keywords or groups.
It won’t be an over exaggeration to say that marketers absolutely love call tracking for PPC.
Marketers using direct mail advertising pieces like coupons or postcards can use unique local or toll-free phone number on their mailers. This allows them to track the number and quality of phone calls that are generated via these mailers.
The direct mail firms we work with show their mailers generate a very high number of phone calls in the days immediately after we send the mailer. This isn’t surprising, however, what is surprising is that MONTHS later they report some calls are still being generated by the original mailing.
Call tracking allows direct mail firms to track which types of ads are most effective. It will enable them to split-test different color schemes, layouts, designed, ad copy, geographic zones, etc.
If you’d like to learn more about mailers and call tracking phone numbers, this article is a great resource. Does Direct Mail Marketing Work in 2020?
Bottom line: no direct mail company should print a mailer without including a unique local or toll-free phone number from Convirza.
It is a mobile-first world. Every company needs mobile landing pages — And an integral element of these landing pages is a click-to-call phone number.
No mobile landing page should be created without a click-to-call phone number. And marketers should use a tracking phone number as their click-to-call phone number.
It is critical to track how many phone calls your mobile landing page is generating. But perhaps it is essential to follow which online channels are generating the traffic that is generating those phone calls.
For even more ideas about where to use your call tracking phone number, you’ll want to read this blog, Call Tracking 101: Where to Advertise Phone Numbers.
If you have any other call tracking related questions, please contact us!
Happy Marketing!
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