What’s the chief driver of digital growth?
According to a recent comScore report, it’s ALL coming from mobile devices.
If you’re not tailoring your marketing strategies around mobile, then you are wasting your budget on 2nd place.
That’s not to say that desktop is no longer significant — a good deal of transactions still happen there — but it’s not where most of your prospects are spending their time.
We’ve written several posts about the new trends and projections in the mobile arena, which include:
Our role in the call tracking industry gives us an intimate understanding of mobile’s role in marketing and how it has increased phone calls to businesses.
And 66% of businesses believe that calls are one of their best lead sources.
A caller is someone that wants to learn more about your business. They want to hear about your products and services. They want answers to their questions.
And they usually make larger revenue decisions.
The following infographic outlines some crazy stats about digital growth via mobile, consumer behavior online and a variety of mobile marketing projections.
Feel free to share your thoughts about this data in the comments section below.