What mobile stats are the chief drivers of digital growth?
According to a recent comScore report, it’s ALL coming from mobile devices.
If you’re not tailoring your marketing strategies around mobile, then you are wasting your budget on 2nd place.
That’s not to say that desktop is no longer significant — a good deal of transactions still happen there — but it’s not where most of your prospects are spending their time.
We’ve written several posts about the new trends and projections in the mobile arena which include:
Our role in the call tracking industry gives us an intimate understanding of the mobile stats and the role they play in marketing. The crazy growth also is increasing phone calls to businesses.
In fact, 66% of businesses believe that calls are one of their best lead sources.
As mobile phone become ubiquitous, phone calls are growing too. People are searching on their smartphones and then calling.
Some reasons people call are:
And they usually make larger revenue decisions.
Mobile phones now represent 65% of all digital media time. Of that digital media time, we spend half of it on smartphone apps such as social media.
Younger people gravitate to mobile. In fact, virtually all 18-24-year-olds are mobile users and 20% don’t use desktop at all.
Mobile search and apps are growing exponentially, included YouTube mobile engagement.
The following infographic outlines some fascinating mobile stats about digital growth via mobile, consumer behavior online and a variety of mobile marketing projections.
Feel free to share your thoughts about this data in the comments section below.