The number of smartphone users is growing, so is the amount of time spent on these devices. Thus, mobile conversions is a top priority for businesses.
Does your business have a mobile ad? How does it look mediocre when compared to your competitors? Or are you still striving to execute the mobile marketing plans you’ve studied on the imposing marketing websites, informative blogs, or heard about from the perfectly dressed executives from marketing agencies?
If the answers to any of the above questions are honestly YES, then this blog is a wakeup call for you!
Wake up because…
According to Affiliate Window, you are missing a more than
50% growth opportunity if you are not converting mobile effectively.
Wake up because…
According to Think with Google, 82% of smartphone users turn
to their phone to influence a purchase decision while in a store.
Wake up because…
With the number of smartphone users going up every single day,
mobile conversions is now a priority for businesses aspiring to grow bigger.
A mobile conversion occurs when an online visitor becomes a lead. A visitor can be called a lead when he acts in response to the ads placed on your mobile website; thus the term “mobile conversion.” The action responsible for the conversion obviously varies by the businesses. It could be an appointment scheduled, a demo scheduled, or a product purchased.
There are two major types of conversions: Calls & Form Registrations.
Calls – Users can make calls from either a mobile website or a mobile ad.
Form Registrations – On the other hand, some users prefer filling out forms.
Hence, businesses must focus on the effectiveness of the mobile website layout, mobile ad copy, and at the same time, not ignore the registration forms. These features form the first impression of your business and visitors will bounce if these are not engaging.
Once you have planned and executed your mobile strategy, it is important to measure conversions. Also, you should compare your mobile conversions with your desktop website conversions.
The metrics for measuring conversions should include:
Again, these measurement metrics can vary according to the needs of your business. Analyzing mobile conversions verify the effectiveness of mobile ads, plus they pinpoint changes you may need to make.
The question is, how will you accurately analyze conversions?
The answer is pretty simple… With the help of Convirza! Convirza’s call tracking services don’t just record and score your calls. Convirza also provides you with a complete picture of the customer journey. You actually will understand your customers’ behaviors and actions.
It keeps track of whether a user visited your website directly or searched for you, clicked on your ad, how many times the customer visited your website before calling you, and how many times the customer called you before actually making a purchase. All this information will help you effectively convert mobile users.
Convirza records whether a user visited your website directly or searched for you. With Convirza analytics you know if someone clicked on your ad. Plus, session dynamic number insertion shows how many times the customer visited your website before calling you. Call metrics even let you know how many times the customer called you before actually making a purchase. All this information will help you effectively convert mobile users.
Americans are spending 5 hours each day on their mobile devices, according to Flurry Analytics. They use their phones for social media, apps, searches, and calling. BIA/Kelsey reports that mobile devices are forecasted to trigger 73 billion inbound calls annually by 2018. That’s an amazing 42% annual compound growth rate.
“Click to call is one of the most used features on the mobile search engine results page.
70% of mobile searchers have used click to call to connect with
a business directly from the search engine results page.”
DudaMobile also confirmed that mobile-optimized websites influence high call volumes. In fact, smartphones are now the main way people call businesses. And what’s more valuable for you is that nearly 20% of visits to a mobile-optimized website result in a call to the business.
Obviously, another important aspect businesses must add to their To-Do list is marketing their products on mobile platforms like Facebook, Instagram, Snapchat, etc. These mobile platforms have unique methods of marketing that indirectly and subtly insist viewers visit your website. And don’t forget your Google and Bing advertising. Consumers increasingly use each platform to search for your business, which in turn, visit your mobile website.
Mobile platform users visit your mobile website first where they determine if they like and trust your business. Make it easy and clear for visitors to click through to your mobile site. Tell them exactly what to do.
Now you have your wakeup call. Optimize your mobile marketing. Contact Convirza and let us take care of your Mobile Conversions!