Some of the biggest changes in digital marketing are the result of mobile search and call tracking, and while many paid search marketers have recognized this trend, a large gaggle of them are failing to take full advantage of it.
Their campaigns still focus on getting prospects to only click on their ads. They are failing to tap into the most valuable business leads — and their ROI is taking a hit.
The foundation of the call tracking industry is based on the value of phone calls, and these days especially mobile phone calls. We understand how incredibly important they are.
If you want to succeed with mobile marketing, then you must implement mobile call tracking.
Check out this infographic for a few vital stats about mobile search and phone calls.