User login   (888) 778-0626   GET FREE TRIAL
  • Features
    • Phone Numbers
      • Tracking Numbers
      • Local Phone Numbers
      • Toll Free Numbers
      • 800 Numbers
      • Vanity Number
      • Dynamic Number Insertion
    • Reporting
      • Call Reports
      • Call Reporting
      • Marketing Dashboards
      • Business Intelligence Tools
    • Conversation Analytics
      • Conversation Analytics
      • Speech Recognition
      • Missed Opportunity
      • Call Metrics
      • Marketing Automation
      • Call Actions
    • Call Management
      • Call Recording
      • Caller Privacy
      • Redaction Pro
      • Bid Management Automation
      • White Label Call Tracking
      • Integrations
    • Call Routing
      • Call Routing
      • Number Set Up
      • Interactive Voice Response
      • Geo Routing
      • Outbound Call Tracking
      • Whisper Messages
      • Instant Insights
      • Spam-Guard
  • Tracking Numbers
  • Tracking Calls
  • Pricing
  • Blog
  • Support

Measure ROI with Call Tracking

Stacy Wells10/12/2017

Don’t underestimate your marketing ROI. Use call tracking to get accurate ROI numbers. 

 

In marketing, you are always on stage. People read your emails, watch your advertisements, see your billboards, keep your brochures, follow your social media posts, explore your blogs, visit your websites, and the list goes on.

However, at the end of the day, the businesses you support want to know what you have done for them lately and, of course, how much it cost. Sometimes it feels like your world hinges on ROI. 

After all your creative energy and non-stop production schedules, it boils down to leads and their cost. Thus, we have the recent explosion of marketing software and tools. 

Phone calls are the most valuable form of incoming leads

All of these are great, but they have a huge gap — offline leads. In other words, what happens when a person moves from online to offline interactions, such as a phone call?

For instance, what if your great website persuades visitors to call? 

If you cannot link your website with phone calls you miss attribution and ROI. Plus, you may not justify the cost of some online efforts without tracing their effectiveness.

Call tracking to the rescue.

What is call tracking?

Call tracking uses technology to capture and analyze consumers’ behavior BEFORE and DURING phone calls. Unique tracking phone numbers are assigned to customer contact points, such as websites, newspaper ads, and PPC campaigns. Whenever a person dials a tracking number, the call is directed to the call tracking software and routed to its destination.

How Does Call Tracking Work

Call tracking attributes the phone calls and leads to specific customer touch points. The customer touch points that generate the best phone calls are the most effective.

With call analytics, the best call tracking companies know if the caller is a strong lead. The very best call tracking companies go one step further and send an alert if you missed an opportunity to convert a caller.  

missed opportunity

You have powerful data and insights that only call tracking provides. ROI becomes simple, and phone calls are attributed accurately to specific marketing efforts.   

Even better, Convirza’s call tracking metrics are available in near real time. Thus, you can adjust and pull marketing that’s not generating results. Redirect the money saved into the areas that are the most effective. This shift directly increases your ROI.

Sales and Marketing ROI you should track

Convirza is an ideal solution to track all online and offline marketing designed to drive phone calls.

Digital Sales and Marketing

Dynamic Number Insertion (DNI) links digital leads to phone calls. The Convirza whitepaper, The Authoritative Guide to Call Tracking and Local SEO is a comprehensive and informative guide for marketers who want to use DNI. 

  • PPC/AdWords call tracking 
    • Use call tracking with BingAds and Yahoo!
  • SEO call tracking
    • Use dynamic call tracking numbers (DNI) with all organic traffic including Google, Yahoo!, and Bing
  • Social media call tracking
    • Call tracking can capture social media leads on platforms such as Google+, Facebook, Linkedin, and Twitter 
  • Email call tracking
  • Website call tracking

Mobile conversions make sure your website is mobile optimized

Traditional Advertising

  • Print call tracking 
  • Include call tracking numbers on in newspaper, magazine, and mailers ads
  • TV and radio call tracking
  • Billboard call tracking

Call tracking is a crucial marketing tool. Without it, your ROI is skewed and incomplete. Hundreds, perhaps thousands, of leads driven by marketing efforts are not attributed. If you want an immediate ROI boost, start call tracking today.

ROI Give me a Demo!

 

Previous post Ask for the Business Because Callers Convert 10x More Next post Tracking Consumer Touchpoints: Use the Right Keywords

Related Articles

Increase Leads and Reduce Attrition with Call Tracking

11/06/2015Shemmah Al-Darweesh
Using Dynamic Number Insertion

Using Dynamic Number Insertion (DNI) – Who, What, Why?

02/22/2017Frank Carreno
Soccer Goal

Convert Phone Call Missed Opportunities Into Sales

03/29/2017Manvendra Singh

9 comments. Leave new

Call Tracking and SEO: Trick or Treat? - Convirza
12/07/2017 9:55 PM

[…] DNI helps companies and marketers see their customers’ complete online and offline journeys. At the same time, digital search marketers get closed-loop attribution for optimizing their ROI. […]

1 Simple Way for Reducing Customer Acquisition Cost • Convirza
01/10/2018 3:51 AM

[…] Measure ROI with Call Tracking […]

Call Tracking and SEO: Trick or Treat? • Convirza
01/17/2018 10:48 AM

[…] DNI helps companies and marketers see their customers’ complete online and offline journeys. At the same time, digital search marketers get closed-loop attribution for optimizing their ROI. […]

Tracking Consumer Touchpoints: Buying Intent Keywords • Convirza
01/31/2018 12:44 AM

[…] Do not make the mistake of underestimating your marketing ROI. Make sure you capture your phone call leads and use call tracking to get accurate ROI numbers. […]

Phone Call Missed Opportunities Convert Into Sales
01/31/2018 12:45 AM

[…] gets a text about of the phone call missed opportunities. He quickly reviews the conversation and call tracking data while he makes another call to the prospect. Armed with knowledge from your phone call, the sales […]

5 Steps for Creating Awesome SEO • Convirza
02/06/2018 2:10 PM

[…] is the foundation to tracking organic traffic, make sure you don’t  underestimate or skew your marketing ROI. Use call tracking to get accurate ROI numbers. Dynamic Number Insertion (DNI) links digital leads […]

Social Media Tracking: Don’t Get Overwhelmed • Convirza
02/12/2018 11:35 AM

[…] Call tracking keeps you from the losing your marketing leads.  […]

Is Your Customer Experience Funnel Leaking? • Convirza
03/01/2018 11:31 AM

[…] The answer is through tracking tools. At Convirza, we know that tracking just the online journey is not enough. (Finding ROI On Your Digital Marketing Efforts) Call tracking tools that can track the offline journey as well is crucial if you want a complete picture. (Measure ROI with Call Tracking) […]

Top 3 SEO Metrics to Track in 2018 • Convirza
07/12/2018 4:37 AM

[…] Without call tracking, you don’t know if the visitor bounce was actually good. Visitors often leave the website and call the business directly. When people need answers quickly, and they are genuinely interested, they call. Learn more about Measuring ROI with Call Tracking. […]



CALL TRACKING TOOLS

  • Phone Numbers
  • Vanity Numbers
  • Call Recording
  • Conversation Analytics
  • Call Reporting

CALL RESOURCES

  • Get a Demo
  • Convirza Blog
  • White Papers
  • Industry Research
  • Knowledge Base

BLOGS

  • Daily, Weekly, and Monthly Social Media Marketing Checklist for 2021
  • The Amazing Advantages of Repurposing Content
  • Call Recording for Business & 24 Super Helpful Uses

STAY IN TOUCH

  • Contact Us
  • Convirza Team
  • Convirza Careers
  • Terms & Conditions
  • Privacy Policy
Facebook
Twitter
LinkedIn
YouTube
Instagram
Call Tracking Software & Marketing AnalyticsAboutBlogContact Us
© 2020 All rights reserved - Convirza