Measure ROI with Call Tracking

Don’t underestimate your marketing ROI. Use call tracking to get accurate ROI numbers. 

In marketing, you are always on stage. People read your emails, watch your advertisements, see your billboards, keep your brochures, follow your social media posts, explore your blogs, visit your websites, and the list goes on.

However, at the end of the day, the businesses you support want to know what you have done for them lately and, of course, how much it cost. Sometimes it feels like your world hinges on ROI. 

After all your creative energy and non-stop production schedules, it boils down to leads and their cost. Thus, we have the recent explosion of marketing software and tools. 

All of these are great, but they have a huge gap — offline leads. In other words, what happens when a person moves from online to offline interactions, such as a phone call?

For instance, what if your great website persuades visitors to call? 

If you cannot link your website with phone calls you miss attribution and ROI. Plus, you may not justify the cost of some online efforts without tracing their effectiveness.

Call tracking to the rescue.

What is call tracking?

Call tracking uses technology to capture and analyze consumers’ behavior BEFORE and DURING phone calls. Unique tracking phone numbers are assigned to customer contact points, such as websites, newspaper ads, and PPC campaigns. Whenever a person dials a tracking number, the call is directed to the call tracking software and routed to its destination.

Call tracking attributes the phone calls and leads to specific customer touch points. The customer touch points that generate the best phone calls are the most effective.

With call analytics, the best call tracking companies know if the caller is a strong lead. The very best call tracking companies go one step further and send an alert if you missed an opportunity to convert a caller.  

You have powerful data and insights that only call tracking provides. ROI becomes simple, and phone calls are attributed accurately to specific marketing efforts.   

Even better, Convirza’s call tracking metrics are available in near real time. Thus, you can adjust and pull marketing that’s not generating results. Redirect the money saved into the areas that are the most effective. This shift directly increases your ROI.

Sales and Marketing ROI you should track

Convirza is an ideal solution to track all online and offline marketing designed to drive phone calls.

Digital Sales and Marketing

Dynamic Number Insertion (DNI) links digital leads to phone calls. The Convirza whitepaper, The Authoritative Guide to Call Tracking and Local SEO is a comprehensive and informative guide for marketers who want to use DNI. 

• PPC/AdWords call tracking 
  • Use call tracking with BingAds and Yahoo!
• SEO call tracking
  • Use dynamic call tracking numbers (DNI) with all organic traffic including Google, Yahoo!, and Bing
• Social media call tracking
  • Call tracking can capture social media leads on platforms such as Google+, Facebook, Linkedin, and Twitter 
• Email call tracking
• Website call tracking

Traditional Advertising

• Print call tracking 
• Include call tracking numbers on in newspaper, magazine, and mailers ads
• TV and radio call tracking
• Billboard call tracking

Call tracking is a crucial marketing tool. Without it, your ROI is skewed and incomplete. Hundreds, perhaps thousands, of leads driven by marketing efforts are not attributed. If you want an immediate ROI boost, start call tracking today.