No one cares about your content.
Or at least they won’t if you don’t give them a reason to read it.
If your headline fails to engage the reader then you might as well flush the entire article down the bowels of the internet.
There are a ton of resources that attempt to provide a formula for the “perfect headline.” Many of them offer some useful tips but the most valuable advice is usually the result of extensive research and testing.
The ability to base marketing decisions on solid data is invaluable. If you’ve ever paid a visit to marketingexperiments.com then you know they offer a ton of data extracted from a variety of experiments and associated analysis.
One of these resources is a webinar that examines key discoveries about effective headlines and how to apply them to your own writing. A few of the chief points include:
– The graphical weight of the headline
– The placement of the benefit in the sentence
– The argument between being boring and being vague
In addition to engaging the reader, these headlines are also crafted to promote action. You can check out the video recording here: