Marketing automation is a widespread practice and ranges from simple responses after clicks to complex follow up.
As marketing professionals, we’re continually trying to create advantages for ourselves. We also gravitate to anything that saves us time. Creating marketing automation systems that process leads and sales without manual input is a tremendous timesaver.
We regularly get calls from marketers and small business owners annoyed by the lack of marketing automation they have for their inbound phone calls. They often express frustration about the inability to create automation rules with their leads, like they can with their digital prospects.
Usually, inbound phone calls can’t be re-marketed or scored without a bunch of manual input from the marketing team. This results in unnecessary overhead to the campaigns. Convirza offers a solution to this problem.
Using Conversation Analytics® services you can identify what happened on the call without manually listening to it. Our automation engine can trigger email, web hooks, and API notifications so that leads that don’t convert can be re-targeted.
Automation can launch a nurture campaign without manual input. By simply re-targeting your best leads using automation rules, you can unlock a treasure trove of prospects that are currently walking out the door to a competitor.
Another advantage of marketing automation is tying a nurture campaign to a call indicator. When the call indicator is identified during a conversation, the campaign can launch with no human effort.
By simply re-targeting your best leads using automation rules, you can unlock a treasure trove of leads that are walking out the door to a competitor.
With the massive emphasis on digital marketing, we may not realize that calls convert much higher than form fills. Phone conversations deserve equal attention and automation.
We often forget that phone calls convert much higher than form fills and deserve equal automation and attention.
If you would like a proven technique for trigger phone calls from your website forms, you won’t want to miss this article. How Website Forms Drive Phone Calls.
Another easy automation rule that you could implement is to call back unanswered calls. An unanswered call is another great remarketing target that can be automated and nurtured to become a fruitful lead source.
Call tracking reports clearly show you how many unanswered calls you have. Plus, you can get caller details and information from the Convirza Call Log Report.
When setting up automation rules for phone calls,
remember the goal is to create action on the lead as soon as possible.
Identifying missed opportunities is nice but will only be profitable when action is taken on these leads in a timely manner. Waiting to the end of the week or month to take action results in below average results.
The key to great results in marketing automation is meaningful action, not just action. To capture the business, automation rules must trigger events that lead to meaningful action that has proven to convert prospects into customers.
These actions vary depending on the business model and the product being sold, but are the key piece in making the automation valuable and not just another hoop that is jumped through.
If you would like to automate your phone call tracking and analysis, check out our features.
With marketing automation, the key to brilliant success is meaningful action, not just generic automation. Automation rules should trigger events that lead to fruitful interactions that turn prospects into customers.
Naturally, actions vary depending on the business model, and the type of products offered.
the bottom line is that the call analytics world has never seen a workflow-based marketing automation product. It has never seen something that can do what Convirza for Advertisers can do:
– Automated Bid Management Triggers – Change and optimize bids with data take from phone calls, on-the-fly and automatically.
– CRM Integrations – Create leads and records within CRM databases simply when a phone call is received.
– Emails and Alerts – When a caller is a good lead, get an email.
– Missed Opportunities and Automated Callbacks – Create a callback list consisting entirely of Missed Opportunities.
These are just a few examples of how Convirza for Advertisers is the one and only Call Marketing Optimization platform on the market. If you are a sophisticated digital marketer who cares about data, Convirza for Advertisers is for
Marketers are now taking advantage of high-end metrics paired with rules-based marketing automation. Trigger alerts, CRM actions, bid management behaviors and more.
Don’t just collect call data. Put it into action.
When you hear that commitment to buy, the world seems to change.
Are you taking advantage of call marketing optimization?
We’ve written blog posts about the phrases and keywords that Conversation Analytics® services actually ‘hears’ to determine if the caller made a commitment to buy on the phone. This is one of the 45+ indicators and metrics that Conversation Analytics® can extract from phone calls.
This blog post won’t regurgitate that data. Instead, we’ll discuss what to do with the data from the Conversation Analytics® Commitment to Buy indicator.
In short, we’ll answer the question: so what?
So, now that you can track in an automated and scalable way what happens on the phone call. You know whether callers are making a commitment to buy with our Commitment to Buy indicator. What’s next? What can you do with that data?
First, let’s cover some background on webhooks and call tracking.
Just to make sure we’re all on the same page, let’s discuss briefly what Conversation Analytics® is and how it works.
Conversation Analytics® combines speech recognition technology with hundreds of thousands of proprietary algorithms to extract data from phone calls. It literally ‘listens’ to the phone call and then returns data about what happened on the phone call.
It can extract lead score data, sales readiness data, pricing sensitivity, agent empathy, sales skills, and most importantly, perhaps, whether or not a caller purchased. It expresses this data on a 0-100 scale. The higher the number, the more confidence Conversation Analytics® has that the event on the call occurred.
Webhooks allow 3rd party SaaS platforms to talk to each other and, more importantly, automate actions within each other. For example, I can manually change a prospect’s status within a CRM, or I can shoot a Webhook from another SaaS that will do it automatically.
Convirza has a proprietary Webhooks generator that will send Webhooks to any SaaS and automate actions within that 3rd part SaaS. Here are four examples of how valuable that can be when it’s combined with the Buying Commitment indicator within Convirza:
1) CRM Lead Status Update
If the phrases and words said on the call indicate that the caller purchased (i.e. if the indicator is higher than a 75), a Webhook could fire to a CRM that updates the prospect status to ‘Sale Pending’ or ‘Sale,’ or even changes it from a prospect to an account.
2) Account Alert
Whenever the Commitment to Buy indicator score is above 63 (or whatever), Conversation Analytics can trigger a webhook that sends an email or a text message to sales executives, clients (if you’re an agency), or call center managers.
3) Email Message
When Conversation Analytics is nearly certain that a purchase has been made (when the score is 95+), a Webhook can trigger to an email marketing platform that sends the caller an email thanking them for their purchase.
4) CRM Notes
A Webhook can fire to a CRM adding notes to the prospect or account. These notes can contain any element of the call detail record–including the call recording itself.
The incredible thing about combining Webhooks and Conversation Analytics® is that we haven’t even figured out all of the uses for this incredible tool. Our clients are, nearly every day, coming up with new and powerful ways to use Conversation Analytics® and Webhooks.