Why Marketers Care About Call Conversion Rates
Companies carefully capture and analyze the complete customer journey. This data optimized each customer step and increases call conversion rates.
Many marketers focus almost solely on driving leads. Their success metric is how many clicks and calls did marketing produce. Phone call rates seem to be something that belongs to the sales department. The attitude is usually: we drive web traffic and calls, and then you take care of the rest.
The truth is, marketers no longer have the luxury of focusing on just clicks and calls.
In today’s environment, marketers cannot function on an island. A big part of marketing is the quality of the leads generated and what happens after the online visits and offline interaction.
Companies are hyper-focused on efficiency and revenue. So tracking the complete customer journey and optimizing each stage is crucial. Businesses follow and scrutinize the entire customer lead cycle. Since companies monitor the customer journey and purchase process, marketers must too.
Convirza knows this. Our clients can use phone close rates to improve marketing and to grow their businesses.
Focusing on phone call conversion rates is a profitable endeavor. One Convirza user saw tremendous benefits from using call tracking and call analytics. Wheeler Caterpillar Co. reaped amazing results after they used call tracking. The company increased their call close rates by 78%.
We track the number of phone calls that convert. A conversion can be a few different things depending upon the business and industry. It might be an appointment scheduled, a demo planned, or a service date arranged. Our call tracking captures the words and phrases that qualify as a conversion or close.
After analyzing millions of phone calls and tracking their conversion rates, we found that:
Once companies started recording and scoring phone calls, their close rates improved dramatically.
If you don’t know your conversion rate, you can’t change it. Marketers need to know and care about phone conversion rates.