Make the Right Call

Make the Right Call

6 minute read

With advanced call tracking from Convirza, you CAN make the right call.

Today’s marketing professional has to arm themselves with the right tools to make data-driven decisions. An age-old problem is understanding your target audience and their behavior. Call tracking connects some vital customer touchpoints that led a caller to phone your business.

Track Customer Journeys

With Convirza, you get the most advanced call tracking solution available on the market. It’s all part of what industry leaders are referring to as Conversation Analytics^®. We help track the user journey and not just before and after the call. We can tell you what exactly happened ON the call.

With dozens of data points extracted from every call, we provide you with insight into your campaigns. This helps you optimize and automate your decision-making process. You will know what marketing and advertising generate calls.

You can easily measure your marketing performance and optimize your campaigns once you know where your phone calls are coming from. Convirza’s call tracking helps marketing professionals follow the customer’s journey and see how it fits into their buying process.

Our call tracking follows customer touchpoints and tracks attribution to specific campaigns, call flows, source, medium, keywords, referring source, users, and more.

Automate Action with Call Data

With other call analytics companies, you can only see which campaigns, channels, and keywords are most effective. On the other hand, Convirza’s powerful Call Actions provide you the ability to automate all this actionable data and more.

Did you have a call that you would consider a missed opportunity? We capture that!

Want to send an email or SMS to your sales guy to let him know to call that contact back? We can do that too, with Call Actions.

You can easily tag calls and generate reports to see all calls organized by tags. Marketing and sales groups love this functionality. To read more, see our blog, Are Call Analytics the Secret to Successful Sales Teams.

Convirza also provides demographic and personal data about each caller, if you want to know that level of information for your users. Now you can better understand your callers, like age, location, income, etc. and what group is driving leads and conversions.

Convirza makes it easy to measure call data just like you do with your website data. We even integrate your call data into Google Analytics and other platforms so you can get a complete digital picture of your marketing performance. Get a better picture of how people are using your website and engaging with you.

Measure Marketing ROI

Need to measure your ROI? Our campaign builder allows you to track campaign spending. You can then tie that to your AdWords performance and see which campaigns are adding to your revenue. All of this integrates with bid management platforms, helping increase transparency in your marketing team, show accountability, all so you can improve the customer journey and boost ROI.

Since we capture so much data from each call, you can use this data to better target your end users.

• Is there a specific area which is converting more than others?
• Is there a specific age range which is better leads?
• Is one of your franchises producing more missed opportunities than the rest?
• Are you getting more repeat calls from your online ads than you wanted or expected?

All this data can be used to optimize your campaign and ad targeting, so you can increase the number of calls that convert.

Make the Right Call with Convirza Call Tracking

So, how about a look at the call tracking features of Convirza? We provide insight into your users – not just their behavior, preferences, demographics, and purchase path. We give you powerful analytics that put what happens ON the call into the bigger picture of the customer journey and how that affects your revenue AND potential revenue. Then we allow you to leverage that data and automate the awesomeness.

Instantly provision numbers local to your area or really anywhere. Get local phone numbers for your location-targeted campaigns.

Dynamic Number Insertion. Generate numbers for your website based on where the customer is coming from. Capture keyword, ad source, referral source and more that led to that call.

Customer Personas. Understand your calls, who they are, demographics, location, and engagement.

Call Actions. Create rules to leverage all this amazing data.

Advanced Routing. Route calls based on time, geo-location or any other criteria that are important to your company.

Integrations. Tie all this data into your CRM! Integrate your call tracking metrics into other platforms and lead management systems.

Nowadays, customer journeys are getting complicated. Regular analytics and bid management tools aren’t built to understand phone calls. And so they provide inaccurate data which leads to bad decisions and lost revenue.

When it really comes down to it, we want to help you bring phone calls into the broader digital marketing conversation. Convirza helps marketers understand the analytics about their callers and optimize the customer journey across any channel or platform.

And in the end, get credit for driving data-driven decisions and getting better results.