Which are your go-to social media platforms to promote business? Facebook? Instagram?
Does LinkedIn make your short list?
Let me present a few stats about companies and Linkedin:
LinkedIn has increased its user base at a steady pace to more than 562 million users. You can build connections and expand your business efficiently with LinkedIn because studies show that a whopping 80% of global B2B leads come from LinkedIn.
Is LinkedIn actually effective?
And the shortest answer is: Yes.
Whether you want to generate leads, increase brand awareness, or build essential partnerships, LinkedIn can connect your brand with more than 450 million professionals across the globe. LinkedIn is a useful marketing tool when used to its full potential.
However, there are a few things to keep in mind when selecting a LinkedIn strategy. The target audience here is different than target audiences on other social media.
Like other social networks, LinkedIn allows you to create a page for your company.
LinkedIn is an excellent place to brand your business to your prospects, as well as share useful information that they might find engaging.
Your company page should provide plenty of opportunities for prospective customers to learn more about your company. Share information about your people and entice visitors with relevant content.
Furthermore, include information in a manner that potential customers effortlessly find you and connect with you. At a minimum, list your company’s physical location, website URL, phone number, and other contact details.
Similar to your profile, make sure the information on the page is also current and up-to-date.
Your profile is the soul of your online business brand. Although the majority of your marketing initiatives will be done on your company page, there’s a big chance that prospective clients will want to view and connect with your personal profile. After all, LinkedIn is a social network.
Whether you’re a company CEO or a social media manager, profiles form the first impressions about you and your brand. Complete your profile to make sure profile viewers have a positive image.
Give details about your current position and location along with the entire history of your educational and professional experiences. Upload a professional headshot and an appealing header image. Don’t forget to update your Linkedin page by adding new skills, achievements, and experiences.
Publishing and sharing content is pointless if no one is noticing it. You must regularly look for new followers on LinkedIn. When people follow your company page, your updates appear right in their LinkedIn feed. So the more followers you have, the higher the reach potential of each update you publish.
Here are a few tips for adding followers:
While we are at it, please follow us on Linkedin.
Once you have grown your audience, you must keep them engaged and familiar with your brand. Clicks, shares, likes, and comments are all excellent signs of engaging content.
Selling your product or service to your audience can be tempting. However, the goal is to publish content that your target audience finds engaging, not just the content that promotes your company.
LinkedIn is a social network that concentrates on professionals, therefore, publish content that is helpful, factual, informational, and exciting.
Think about what you prefer to see in your feed. No one wants to be sold or see commercials all the time. Thus, try to generate original content that helps people do their work better, gives insights about their business, and answers their questions.
One way to enhance the value of Linkedin for your brand is to join or create Linkedin Groups. A group is a place where professionals share content, knowledge, and insights about a specific industry. Hence, it’s a perfect place to build your knowledge base.
Also, it is an excellent place for you to ask questions about your job, collaborate with business contacts, and prove your brand as a master in your field.
It’s best to avoid publicizing yourself and your business every time. The person who always talks about themselves can be irritating. Instead, try to thoughtfully connect with others by answering questions and giving your advice. Ideally, 80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business.
However, don’t forget to comment or start discussions on other people’s posts as continuously engaging with other members of the group can boost the visibility of your brand and help establish credibility in your industry.
LinkedIn is an efficient network that continues to prove valuable for marketing. It is an ideal place to market your business and connect with professionals in your field.
It’s an online niche for you to provide your company’s story, connect with other businesses and experts, and share career opportunities. LinkedIn has a built-in word-of-mouth nature. Therefore, it can be used to pull clients, connections, and employees alike.
Use these five tips to give your LinkedIn a boost and become a thought-leader in your niche.