KPIs for Sales and Marketing Department (Free Infographic)
Are you driving down the freeway with your eyes closed?
I know the question sounds ridiculous. But most marketers are driving with their eyes closed by ignoring industry-specific KPIs. Some marketers do track KPIs but they’re not the right ones. They don’t drive the expected results or insights. Running a business without the right KPIs is like driving blind. Dangerous!
We’ve compiled a list of KPIs for sales and marketing department in the form of an easy-to-refer infographic. Agencies and growing businesses should pay close attention to these KPIs. They pinpoint exactly where their business stands. These KPIs will help you structure the way your marketing and sales team function.
The KPIs have been divided into three categories:
The cost related KPIs hold valuable insights for both marketing and sales teams. They must be tracked by the business owners or marketing and sales head. These KPIs are where marketing and sales teams must come together for a faster growth rate.
For more information regarding KPIs, make sure you read this- KPIs? If You Don’t Know, You’re Driving Blind
In the above-mentioned blog, we answered the top eight questions related to KPIs. We also covered everything from what is a KPI to what are KPI best practices.
Every sales or marketing activity can have a different set of KPIs. There are possibilities that certain KPIs might have to be measured on different terms. Same is the case with email marketing campaigns. So we have compiled a list of KPIs to be tracked for your email marketing campaigns. Read about them here- Top 5 Email Marketing KPIs to track in 2018
Feel free to download and share this infographic with your marketing and sales peers. Also, let us know about the KPIs you’ve been tracking to amplify your success rate. We would like to know if we’ve missed any important KPIs.