How fast do you like to consume your content?
According to the National Center for Biotechnology, our attention spans continue to shrink.
In 2000 the average was estimated to be around 12 seconds and this year it has clocked in at a sweet 8.25.
Instant gratification is not just a “nice thing” in the marketing world anymore. The on-the-go nature of content consumption demands immediate output.
Many marketers have a “right now” mentality when it comes to accessing data, optimizing campaigns and increasing ROI. So we should understand that our prospects also place a high value on their time.
Bite-sized content is becoming the norm as mobile search continues to rise.
The following infographic from Marketo provides us with some interesting stats and useful tactics to satisfy the demand for snackable satisfaction:
Brought to you by Marketing Automation Software by Marketo