[Infographic] Automated Call Scoring: How It Works
More and more businesses realize the value that phone call information holds. In fact, the best marketers are already taking advantage of it.
As consumers use their smartphones to click-to-call, companies see inbound phone calls increasing all the time.
Conversation Analytics®, also known as Automated Call Scoring, has made it possible to collect valuable call data and report it in near real time. This has uncovered a goldmine of data that was previously unavailable to marketers and businesses. We have written several articles about using Conversation Analytics® and automated call scoring to optimize the sales and marketing processes. Here are a few:
We’ve had many questions about how this technology works and the types of data that it can extract. The infographic below outlines some key points to understand what takes place behind the scenes: