Industries That REALLY Need a Call Tracking System
3 min read
A call tracking system provides value for almost any business.
However, there are some industries that are an especially good match for the benefits of call tracking.
Here are six industries that fall into this category.
More than almost any other industry, dentists and dental marketers, need call tracking. Call tracking software is as critical to a dentist’s success as is their actual medical equipment.
Why?
Because everyone calls a dentist before they visit a dentist. A dentist is more likely to receive a phone call from a potential patient/customer than any other business. Plus, the dental market is highly competitive.
Dentists absolutely benefit from call tracking. Legacy Dental increased phone leads by 300% from online marketing with Convirza. Learn how.
Recently a friend of mine needed to get an attorney for a business deal in which he was involved. He said that he called a total of 21 law firms to find the attorney that best fit his needs. He said that in over 50% of these phone calls the receptionist asked him the following question: “And how did you find out about us?”
Why aren’t they using call tracking? It is obvious that the call tracking data is important to them. So why aren’t they using an inexpensive technology to give them the data?
The hospitality industry is jammed with options and choices. Hotels don’t actually use a call tracking system to gather marketing ROI. They actually use call tracking to gather call recording and call scoring data.
For years the hotel industry has conducted mystery shopping to track how well call centers and front desk GSRs are handling inbound calls. They want to make sure that they convert as many calls as possible to reservations.
The industry is now learning that real call recording trumps fake mystery shopping calls. Always. Every time.
Dealerships don’t receive a huge number of calls, but the calls they do receive are obviously incredibly valuable.
Any call could be worth $30,000 or more.
This industry is obsessed with tracking every call and measuring every lead. They are also obsessed with listening to every call in an effort to make sure that every call is handled appropriately. This industry also uses call tracking data for retargeting.
Many of our clients come from this industry. It is a perfect fit for a call tracking system.
Why?
Because nearly everyone calls an auto repair or tire shop before they take their car in. Typically the consumer will make 3 to 4 phone calls to 3 or 4 competitors before deciding where to take their car.
It is critical to know which marketing efforts are producing these phone calls.
And keep in mind, that in this industry a single phone call could be worth $500 or more. If I’m calling around to get tires on my truck, I am prepared to spend $700 or more.
With such high average transactions, our client Gerald’s Tires was thrilled when their close rates jumped by 281%.
As a tire dealer, you had better know how that call was generated. And, more importantly, perhaps, you had better have some call recording data so that you can ensure the call was handled appropriately.
We’re a B2B SaaS company, and we don’t get a ton of calls. We certainly don’t get as many as dentists, or auto repair shops, or hotels. But, we do receive a decent number of calls. And the calls we receive are critical to our success.
Nearly everyone that takes the time to talk to us here at Convirza buys. Our close rates are well over 70% for our inbound calls. That’s a big deal. Calls are obviously valuable for us. So, we use our product.
The other reason that B2B tech companies should use a call tracking system is for the obvious benefits of call recording and call scoring. When your sales team is selling subscriptions at a substantial MRR, it is critical to occasionally listen to calls and train your sales team for success.
Our sales team meets at the conclusion of each day. They spend about 20 minutes listening to calls from that day and talking about ways to improve on the phone. This reason alone makes call tracking a worthwhile investment for a B2B company.
Call Tracking Systems pinpoint what generated the phone call and records the conversation. You know what happens before, during and after your calls.
Published on: Sep 13, 2018. Updated Sept. 2019.
