Increase your bounce rate in 2018
In a recent blog, we learned about the top 3 SEO metrics to track in 2018. In this blog, we will shatter the myth – A high bounce rate is bad.
And we will prove that if you increase your bounce rate, you may also increase your revenue.
Which is the most effective tool for doing business? Unquestionably, the phone call! When companies get phone calls from prospects, the ball is in their court. And for customers, a human voice is more convincing than an auto-generated message or an IVR.
No one can deny Louis Gerstner when he states,
“Computers are magnificent tools for the realization of our dreams,
but no machine can replace the human spark of spirit, compassion,
love, and understanding.”
If your marketing does its job, people will call your business.
Quick fact check to back this up-
Phone calls are far from out of date. Consumers are connecting with businesses via phone calls more than ever before.
Maybe that’s why it’s actually good to increase your bounce rate. As the facts above validate, half the people doing mobile searches, bounce your website and call. So when you see a growing bounce rate, website visitors are probably calling. But without call tracking, all you see is bad SEO metrics.
With online marketing, SEO metrics are great KPIs but
The answer to all the above questions is simple and the same — by tracking the complete customer journey. An even better answer is — by tracking the customer journey with Convirza!
Marketing metrics companies talk mostly about the customer’s online journey. With most of the analytic tools, you see how many pages a customer navigated on your website or which referral site sent them to your landing page. These tools drop the moment a customer picks up the phone and makes a call.
Now imagine, that a lead searched for a keyword on Google, came across your website, visited and navigated through a few pages and instead of filling out a form, decided to call you directly because he was genuinely interested and wished to interact with you right away.
Any tracking tool will track this customer’s journey until he navigates through the website but they will not record his action of actually making a phone call.
Imagine that due to a staff meeting, your sales team misses this customer’s call. Will you have any idea of this missed opportunity? And by the way, according to message-direct.co.uk,
85% of people whose calls aren’t answered will not call back.
The result? You lose a golden opportunity!
We track not just the online journey of a customer but also the offline journey. With Convirza’s Dynamic Number Insertion (DNI), you know when a website visitor makes a phone call.
If you miss the call, Convirza notifies you immediately. You know that you missed a call and you get all the call details. You have what you need to call back and help the potential customer.
The result? Within minutes, you quickly get back to the genuinely interested lead and most likely, convert him into a paying customer.
Some say that Dynamic Number Insertion (DNI) is risky and shouldn’t be used. They think it negatively impacts local SEO. Trust us; if DNI is used correctly it does not hurt local SEO. To know learn more, click below for our recent webinar 7 best DNI strategies to complement SEO.
If you would like a comprehensive look at DNI, please download our free whitepaper – The Authoritative Guide to Call Tracking and Local SEO. You’ll learn know how to implement DNI and protect your local SEO to get the benefits of both.
In the last blog, Top 3 SEO Metrics to Track in 2018, we discussed how bounce rate is not always bad but actually can be an indicator that your website is effective.
On this note, let’s consider another case. What if a person searches for a keyword on Google. They come across your website and visit your landing page. They browse a few more pages swiftly and get the required information within seconds. So they decide to call you right then.
Without Convirza tracking the customer journey, this person adds to increase your bounce rate. But in reality, the person didn’t bounce. They moved even closer to making a purchase. Thus, hampering the reliability bounce rate reports.
With Convirza, you know that this particular lead was not wasted but actually converted into a highly prospective lead. Convirza tells you the last page the lead visited before making the phone call. We also analyze the call and tell you exactly what happened during the conversation.
According to our call industry report:
86% of telephone communication is made up of ‘tone of voice’ and just 14% the words we say.
Our call tracking paints the complete picture. You know which ads or keywords are most effective. So you can decide where you need to invest more or where you should stop spending your marketing dollars. Ultimately, this improves your market value because now you are investing right things and getting better results.
We can safely conclude that tracking SEO metrics is just the beginning. For savvy B2B marketers, making cost-effective strategies is a big challenge in the coming year.
Do you still think you are ready for 2018 without Convirza?