4 min read
My first memory of AI is The Terminator. In the movie, the machine is a senseless killing robot. Iconic at the time, the movie couldn’t be further from the reality of today.
AI by no means is managing time travel or successfully passing off as a human. Its origins lie in a machine called Bombe used by a scientist named Alan Turing to crack secret codes during the second world war.
What it does today are things that enhance our experiences and makes life easier. Like the self-driven cars.
Ever noticed how accurate YouTube suggestions are? Well, they’re not only creepily close to your taste but also personalized to each individual.
Artificial Intelligence searches for patterns within complex data comprising of text and images and uses that learning to take an action. Simply put it has a mind of its own because it can adapt to new situations by independently learning from new inputs. You could almost say that it is “intelligent”.
It’s not just used to develop things of the future like cyborgs but it’s already in our houses with smartphones, Siri, and Alexa.
Its applications are vast and varied. From advertising to aviation, banking, and finance, all depend on AI for certain processes because it can pull out results that are humanly impossible to do in seconds.
Take for example the mail that you get from your bank when there is an unusual transaction. That’s the work of AI. It is monitoring innumerable accounts and looking out for anomalies simultaneously. Imagine the manpower needed for such a process.
Because it can change the way you see everything.
Artificial intelligence can show you correlations and patterns in your daily operations. This data can help you make important decisions towards streamlining your operations and eventually increase profitability.
It allows you to perform complex tasks like being able to target your customers across multiple platforms without having to actually sit down to do it.
Your marketing department, for instance, struggles every day with proving their worth because of the subjectivity of a creative concept. Just imagine if AI could tell you whether a creative concept or idea is actually worth implementing or not.
Yes, it can actually do that.
Here is a list of things that AI can do for your business in 2019 –
Chatbots and voice assistants are no longer limited to servicing basic queries. They now engage with customers and guide them in making a purchase.
It’s no surprise that 67% of consumers worldwide used a chatbot for customer support in 2017. (Source)
If your segment is B2B, which means you have to really target the right accounts, consider testing out Idio. It is a tool that targets accounts of your preference across platforms to accelerate demand and improve engagement to eventually close a sale.
Optimization is a task that requires attention every day.
There are tools in the market that automatically make the right bid for your search marketing campaigns. It takes into account factors like the positioning, platform, seasonality etc.
HubSpot helps you validate new content ideas that can perform well.
These tools give marketers like you and me much-needed time to focus on the campaign objective and not get caught in daily mundane operations.
For businesses, evaluating the success of a campaign or a strategy always boils down to the numbers.
The issue with measuring success is not with the availability of data but with deriving insights from that data. For now, we all depend on the much-needed expertise of the analytics guy. But imagine if machines could do the calculations for us and suggest concrete actions based on the data trend.
Datorama is one such tool. It helps you connect investments, KPIs, and decisions to data and shows you detailed insights of your campaign across all platforms.
Knowing at which point and why your potential customer suddenly dropped from the sales process is a constant obsession for businesses working on their bottom line.
Things being digital today, you don’t exactly get feedback from the body language of a potential buyer. It’s a game we’re all playing blind. So how can a marketer find out the reason?
The answer is to track and analyze the whole process.
Convirza is a call tracking tool that leverages technology to measure consumer behavior before and during phone calls. This software works with speech and voice modulation to analyze every call and send you detailed reports of your sales team. It will also point out which calls could have converted to a sale but did not by sending you missed opportunity alerts.
Whether you look at Artificial Intelligence as a friend or foe is up to you but we cannot deny the importance of Artificial Intelligence in our lives. It’s here to bring in a new wave of accurate and efficient marketing. Choose a tool that empowers your company to scale new heights.