How to Sell on Pinterest
4 min read
Finding the perfect gift for a friend is a daunting task.
A few years back I was introduced to Pinterest. Remember those non-techy days? It didn’t long before this creative site was my go-to source for dinner recipes, party ideas, as well as, finding that birthday present. All my favorite things are saved and alerts are sent when someone posts something I might enjoy.
It seems silly to explain this, but just in case, Pinterest is a platform where people come looking for ideas. It is a web-based pinboard where you can create digital bulletin boards and organize your projects and ideas. Although lumped into the social media platform category, Pinterest is an anomaly because a ‘Pin’, lives on for an average of 3.5 months, as compared to a 14-minute life of a tweet. (Source)
Another statistic that has retailers salivating is that,
Pinterest’s monthly visitor base is 150 million and 87% of users shop on the site. (Source)
Curious about how to use Pinterest for marketing? Are you wondering how to sell on Pinterest?
You should! Once a platform for a creative fix, Pinterest is quickly turning pinboards into a digital mega mall.
These guidelines will help you start promoting your products and knowing how to sell on Pinterest.
To start with, ensure you have a business account on Pinterest. Products promoted on business pages get more credibility than products promoted on personal pages. Here are some additional benefits you get from using a business account:
Also, you can connect to your other social media accounts from Pinterest.
With a business account, selling via Pinterest is easier too. Some of the advantages are: you can highlight any pin or content on your priority list. It can be a new service, an existing all-time favorite product, or discounts that you offer. Switch your account classification and easily see how to sell on Pinterest.
Keywords are essential for showing up higher in your customers’ search results. Use keywords from your business domain in your username. For instance, if you are a dentist, you can use “Dental care-Your brand name.” Regularly update the keywords you use on your website and social media pages. In addition to your primary keyword, adding secondary keywords to posts will further help your search result success.
Remember, your product description should sound like your voice. Keep a natural tone to it and avoid keyword stuffing. You can also edit the description to comprehend a new Pin or when you reshare an older one. With a new set of keywords, your images can appear in more varied search results.
A colorful background receives more repins than the monotone ones. Remember Pinterest is very creative and design is central. Lately, images with red hues like orange, pinks, and maroons are more popular than the blue ones. Don’t use the same photos posted on Instagram. Pinterest viewers prefer simple images where the product is the focus, not the model advertising it. Thus, it is wise to avoid faces in your pictures.
Format your images in a portfolio layout since it works better than landscape formatting. Lastly, remember to give an appropriate and catchy product description to go with each image.
These statistics will further encourage you to learn how to sell on Pinterest.
30% of all US social media users are on Pinterest, and 15% of these users earn $50K per year or more.
It’s all about turning these demographics into an effective marketing strategy. The golden rule here is to post regularly and consistently. Build trust and credibility with your pinners. You can use a social media content calendar to schedule and analyze your posts. Also, consider boosting and expanding your ads. Some other ideas include:
Get creative with your space. Stay up-to-date and lookout for Pinterest trends.
Pins make the process of knowing and buying the product much s simpler and convenient. Here are three kinds of pins:
E-commerce platforms like BigCommerce, Demandware, and Shopify qualify you to use Pinterest’s Buyable Pins. Thanks to them, users can buy your items directly from their mobile device, without being redirected out of Pinterest.
Rich pins are a step ahead of buyable pins. Whenever you update information like price, availability, or store information on your website, by default, your Pinterest details are modified too. Made.com saw a whopping 173% increase in revenue with rich pins. (Source)
These are the pins you can purchase. They display ads about your company where they’re most likely to be noticed. But then, how much does it cost to sell on Pinterest? It’s up to you!
Decide on a budget and the duration of your ad campaign. Display your pins in front of your target audience to drive traffic to your board. But remember, it’s a social network, and thus, engaging your potential customer is the priority here. With adequate planning and practice, you’ll ace this pinning game.
‘Can I sell on Pinterest?’ Undoubtedly yes. This quick how to sell on Pinterest guide pinpoints that creative minds are always on the lookout for better content, fresh ideas, and new products. With its sleek operation, Pinterest gives you control over the content you post and share. So release your creativity. Customize your Pinterest board and give customers multiple choices.
Published on: Feb 12, 2019
