In today’s online marketing world, things are constantly changing and evolving.
Where yellow pages ads used to be the main resource customers would use to find the phone number of a company, the internet is now the new resource for contact information.
Where billboards used to be all the rage for grabbing the attention of people passing by, now phones and mobile landing pages are stealing the spotlight and most people don’t even glance up to see the billboard adds.
But the bulk of the focus is currently on content marketing and social media marketing. Go to any marketing news forum and every article is on social media trends, techniques, and content tips.
Which makes sense. People spend more than half of their day using some form of technology.
But does that mean that content and social media marketing is beneficial? What results are you actually generating from your online marketing campaigns? Do your tweets bring people to your site? Does the content on your Facebook feed increase your sales? Does your Pinterest account gain make your phones ring more often? Is anyone actually, you know, reading your blogs?
These are the questions you should be asking. What data and metrics are you collecting to measure your marketing ROI from all of you online efforts?
Most of these different strategies, especially social media, are strictly beneficial for branding purposes. It gets your name out there and you can build a great relationship with your target market through social media engagement.
Our data shows little actual ROI generated via social media marketing. (At least the way most businesses do it).
But it could be different for your business. Don’t take our word for it. You may have a great approach and you may see an increase in exposure and sales from pinning your product on Pinterest. There is no way for you to know unless you test it for yourself.
How do you trace if your social media efforts or your content strategy efforts are bringing in sales and new customers?
Call tracking can be a great method for this.
Placing our unique call tracking numbers on your various social media sites can help you determine where your traffic is coming from. Include your unique call tracking numbers on your various tweets or Facebook updates. Put it on your various pins and Instagram posts. See if your updates, tweets, and pins are actually attracting people’s interest enough to give you a call.
With Convirza, you can also listen to the calls that come in to see what your customers are calling about. Monitor sales performance and marketing campaign relevancy.
Don’t trust us. Get the cold hard facts and use call tracking.