4 min read
Excellent content isn’t sufficient.
You want people to read your content, share it, and engage with it, too!
The content we create is too valuable to sit undiscovered on our blogs.
Are you too struggling to get traffic to your blog?
It happens to all of us. At some point, each blogger faces the same difficulty. You set up your blog, draft your message, publish it online, and then you ask: How to get visitors to your blog?
Let’s face it.
Marketing your blog posts is a completely different job than creating blog posts. There are no silver bullets, agile fixes, magic traffic tactics that will help you to get thousands of visitors.
Of course, you can pay for them, but that may get pretty expensive.
However, there are certain free traffic tricks that can help you get a head start. And the best part about it is they’re all free!
Want to boost your blog traffic? Here are a few easy steps you can start taking to increase blog traffic.
This isn’t something new for consistent bloggers, but for beginners, it should be made clear that only publishing content online is not sufficient.
What you need is unique content that search engines will love and viewers will find it appealing enough to share, comment, and click on your CTAs. Plus, they must come back to your blog for more.
Quality content acts as a magnet to pull great traffic. Blogs that are centered on resolving issues and delivering value to your readers are considered as high-quality content.
Also, Google repays high-quality blogs by placing them on the top of the search engine results. This assures that you get the highest visibility.
You cannot expect people to find your great content, you have to be proactive. One of the ideal techniques to increase traffic to your blog is to use social media platforms to promote your content.
Promoting blogs on social media will tell your Twitter followers, Facebook friends, LinkedIn connections, and other virtual fans as soon as you publish a new post. These are the people that are most likely to find your content compelling and share it with their network.
Twitter is perfect for short, catchy inks, whereas Google+ advertisement can help your site show up in personalized search results. Google+ had proven to be powerful in B2B niches. If you’re a B2C product organization, you may find great friction with image-heavy social sites like Pinterest and Instagram.
When it comes to getting free traffic to your blog, Search Engine Optimization(SEO) is the easiest task. SEO, picking the appropriate keywords for your blog and generating backlinks are essential factors in getting free traffic.
There are a lot of tactics involved in SEO, and if done precisely, you will see the benefits of it soon. Here are some things you can do to improve your site’s SEO
Search Engines like Google and Bing have developed algorithms to rank fast loading sites higher on the search engine results. You too can improve the page load speed of your blog by optimizing image size, writing clean code, decreasing redirects and investing in localized hosting.
As a blogger, you should always make sure that you’re writing engaging headlines. Your title is what gets visitors to your website and grabs their attention.
For your readers, the title is your blog’s first impression, like a door to your blog. And, if your door is plain-looking, will your readers feel like opening it? If you have an excellent content piece hiding behind a miserable headline, it’ll die a quick death.
Similar to how you wouldn’t go to a wedding wearing your stay-home-sick clothes, you can’t depend on boring titles to promote your blog posts.
Don’t be scared to try different headlines. Share your post multiple times with various titles and see which style works best.
Guest posting is an excellent way to improve your brand and get traffic to your website. But a guest post should be done on a popular site (more popular than yours). And it should be your best material.
But, how someone else writing on your blog will help get traffic? Quite simple, the blogger will share the blog with his network which will not only give traffic to his platform but also to your blog.
Similarly, you should write some guest posts for others as this will help you get more traffic for your blog.
Even if you do everything mentioned above, you won’t get a huge following overnight. Generating a sizable audience of loyal readers takes time. Many of the bloggers you appreciate have likely been at it for years. Stick with it, and don’t get depressed by a slow start.
Remember, you want a loyal group of readers. Spambots will only attract garbage traffic.
Extraordinary blog content can not only help you build your expertise in an industry, but also help you nurture leads into customers. All you have to do is make sure your ideas reach your customers. I would like to quote Lee Iacocca here,
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”
And with the internet and social media, spreading ideas was never easier. Hence, when planning a blog post, do not forget to include tactics for its promotion.