Excellent, clever writing isn’t enough. You need people to read our content, share it, and engage with it! The things we write our too valuable to sit undiscovered on our blogs.
Are you too struggling to get traffic to your blog?
It happens to all of us. At some point, each blogger faces the same difficulty. You set up your blog, draft your message, publish it online, and then wait. You wait and wait for anyone to read what you publish. You’ll probably ask yourself: How in the world do I get visitors to my blog?
Let’s face it, marketing your blog posts is a completely different activity than creating blog posts. There are no silver bullets, agile fixes, magic traffic tactics that will help you to get thousands of visitors. Of course, you can pay for them, but that may get pretty expensive.
Fortunately, there are traffic hacks that can help you get a head start. And the best part about it is they’re all free!
Want to boost your blog traffic? Here are a few easy steps you can start taking to increase blog traffic.
Best Ways to Increase Blog Traffic for Free
#1 Publish High-Quality Content
This isn’t something new for professional bloggers, but for beginners, you need to understand that publishing content online isn’t enough. This is just the beginning. What you need is unique content that search engines will love and viewers find appealing enough to share, comment, and click on your CTAs. Plus, the ultimate success is when a blog reader comes back to read more.
Quality content acts as a magnet to pull great traffic. High-quality content addresses issues and delivers value to readers.
Also, Google rewards high-quality blogs by placing them on the top of the search engine results. This coveted placement assures that you get the highest visibility.
#2 Be Consistent
A while back, we spent three months hyper-focused on an inbound marketing strategy. We wrote 150 blogs in 50 days and saw incredible results. Traffic increased. We saw and increase in blog traffic. Overall site traffic increased. You get the idea.
This traffic resulted in FREE leads. Inbound marketing takes work. It takes more effort than outbound marketing. One key we identified was that inbound marketing takes a substantial and consistent effort. There has to be fresh content on your site, on your blog, on your social channels, in your email campaigns, and most importantly, there has to be fresh content for Google to consume. Google has to trust your content and validate it.
This takes time, effort, and expertise.
#3 Publicize Your Content in the Social World
You cannot expect people to find your great content, be proactive. One of the ideal techniques to increase traffic to your blog is to use social media platforms to promote your content.
Promoting blogs on social media will tell your Twitter followers, Facebook friends, LinkedIn connections, and other virtual fans as soon as you publish a new post. These are the people that are most likely to find your content compelling and share it with their network.
Twitter is perfect for short, catchy inks, whereas Google+ advertisement can help your site show up in personalized search results. Google+ had proven to be powerful in B2B niches. If you’re a B2C product organization, you may find great friction with image-heavy social sites like Pinterest and Instagram.
#4 Optimize Your Blog for SEO
First, you can read more about SEO metrics to monitor.
When it comes to getting free traffic to your blog, Search Engine Optimization(SEO) is the easiest task. SEO, picking the appropriate keywords for your blog and generating backlinks are essential factors in getting free traffic.
There are a lot of tactics involved in SEO, and if done precisely, you will see the benefits of it soon. Here are some things you can do to improve your site’s SEO
- Improve Page Load Speed: Your visitors will not wait throughout for your blog to load. If your page isn’t coming up quickly, they’ll hit the back button and move on to the next Google listing (i.e. your competitor).
The research found that a one-second delay in page load time yields 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions.
Search Engines like Google and Bing have developed algorithms to rank fast loading sites higher on the search engine results. You too can improve the page load speed of your blog by optimizing image size, writing clean code, decreasing redirects and investing in localized hosting.
- Optimize for Mobile: With a growing number of people browsing on mobile, it is crucial that you optimize your blog for mobile devices. Search engines too are punishing websites that are not mobile optimized by lowering their search engine rankings. Click here to read more about mobile marketing.
#5 Write Captivating Headlines
As a blogger, always make sure you’re writing engaging headlines. Your title gets visitors to your website and grabs their attention. For your readers, the title is your blog’s first impression, like a door to your blog.
And, if your door is plain-looking, will your readers feel like opening it? If you have an excellent content piece hiding behind a miserable headline, it’ll die a quick death.
Similar to how you wouldn’t go to a wedding wearing your stay-home-sick clothes, you can’t depend on boring titles to promote your blog posts.
Don’t be scared to try different headlines. Share your post multiple times with various titles and see which style works best.
#6 Start Guest Blogging
Guest posting is an excellent way to improve your brand and get traffic to your website. This can be a two-way strategy. If you can guest post on a popular site (more popular than yours) this is one of the best way to increase blog traffic to your site organically. Don’t hold back — use your best material.
Similarly, invite others to posts on your website. This helps everyone. You’ll see more blog traffic and they will also.
#7 Repurpose Content
Your content needs to up-to-date and fresh. Neil Patel once said that he spends 10% of his time writing new content and 90% of his time updating existing content. Think about this. If you’re wondering how to increase blog traffic, follow the strategy of top marketers and refresh your content.
It’s not only about repurposing, but it is about bringing things back into relevance. Coming back and enhancing blogs signals to readers and search engines that this content is important and dependable.
Update an old blog with additional information, recent statistics, and other data to make it look fresh again. Change the publication date and include revision history so your faithful followers understand what you’re posting.
#8 Have Patience!
Even if you do everything mentioned above, you won’t get a huge following overnight. Generating a sizable audience of loyal readers takes time. Many of the bloggers you appreciate have likely been at it for years.
Stick with it, and don’t get depressed by a slow start.
Remember, you want a loyal group of readers. Spam bots will only attract garbage traffic.
Extraordinary blog content can not only help you build your expertise in an industry, but develops relationships with your readers. All you have to do is make sure your ideas reach the right people.
In the words of Lee Iacocca,
“You can have brilliant ideas, but if you can’t get them across,
your ideas won’t get you anywhere.”
With the internet and social media, spreading ideas was never easier. It’s a lovely time to be a writer!