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How to Increase AdWords ROI with Call Tracking

Shemmah Al-Darweesh08/05/2015

One of the most common use cases of call tracking is to determine the value of AdWords campaigns.

According to Google, 70% of all mobile searchers  have called a business directly from search ads.

Marketers that are not tracking phone calls are missing out on the full picture as well as potential revenue. They are also failing to get credit for the leads and ROI of the phone calls that their campaigns produce.

How is Call Tracking used with AdWords?

Implementing call tracking with your AdWords Campaigns can be broken down into three steps:

1) Dynamic Number Insertion (DNI)

A piece of JavaScript is inserted into the header code of a website. It makes it possible for the phone number that is displayed on a page to dynamically change according to the user session or keyword group. This means that marketers can track the specific campaigns that are producing calls.

2) Conversions

Conversation Analytics extracts data from the phone calls to tell you which ads, keywords and campaigns are producing conversions.

3) Optimization

Once marketers are able to distinguish between campaigns that are profitable from those that are not, they can use this data to restructure campaigns and improve the ROI of their AdWords spend.

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3 comments. Leave new

3 Sad Reasons Why Businesses Fail to Measure Marketing Results
02/01/2018 8:51 AM

[…] You spend thousands of dollars every year on advertising but do you really know how much business it is driving – if any? By tracking your marketing you will know precisely how effective these campaigns are and where you should invest your marketing dollars to maximize your ROI. […]

How To Measure Your ROI With Google Analytics [Webinar]
02/02/2018 6:51 AM

[…] How to Increase AdWords ROI Witch Call Tracking […]

Bid Management Integration: Taking Your AdWords Spend to the Next Level
03/26/2020 4:49 AM

[…] This is the data you need to optimize your AdWords  performance. […]



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