What is the best solution for marketers that are new to call tracking?
The most difficult part of implementing call tracking seems to be selecting the type of service that is best for your specific goals.
Call tracking can provide you with extensive data that drills down to the keyword level — But if you are just getting started with call tracking this may not be the best option for you.
When you first begin to integrate phone calls into your marketing strategy, it is much simpler to start by tracking data at the campaign level.
When you implement DNI call tracking with your marketing activities, you will have the ability to associate unique phone numbers with particular campaigns, ads or even keywords.
These call tracking numbers can be used in variety of ways to extract valuable data about the strategies that are driving traffic and generating phone calls. With DNI call tracking, this can be achieved with no negative effects on Search Engine Optimization (SEO).
There are three types of DNI call tracking options.
Each type offers highly accurate and useful data but the best choice for individual marketers or businesses will vary according to experience and goals.
1) URL-Based DNI
This type of call tracking is designed to allow marketers to assign unique phone numbers to specific URLs. When a visitor to the site clicks through from a designated URL an individual phone number will be displayed to track the sources that are generating phone calls.
URL-Based DNI is largely used to track social media and PPC campaigns. By using this type of call tracking, marketers are able to determine the effectiveness of specific ads in addition to groups of campaigns.
2) Source-Based DNI
If you are interested in focusing on the referring sources of your phone calls then you may want to consider Source-Based DNI. With this type of DNI, marketers can gather high-level data about visitors that are directed to their site via Google, Yahoo, Bing or other referring sources.
Source-based DNI is ideal for collecting high-level metrics rather than detailed campaign data. So if your chief concern is focused on how people are finding you then this call tracking type is something you should look into.
3) Session-Based DNI
This form of DNI provides the most comprehensive data but it is also the most costly and complex. This type of call tracking displays a different number to every single person that visits your website and stays with the visitor until they have closed out of the browser.
Session-based DNI gives marketers the opportunity to delve into highly granular data that gives them insight into the exact keywords that led visitors to the site. Although it is useful for in-depth data extraction, it is not necessary for most marketing purposes.
Marketers that are new to the call tracking scene should be cautious about jumping into call data that is too extensive. URL-based DNI is often a good starting point to begin optimizing ads and campaigns and to prove marketing ROI.